The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Richard Harris is the Founder and CEO of Black Crow AI, which delivers AI/ML infrastructure as a service to companies of any size. Black Crow uses machine learning to predict the future of key enterprise KPIs, in real-time, and activates those predictions in hyper-practical ways to improve profitability. Before founding Black Crow, Richard was the founder and CEO of , which grew to over $175M in annual revenue. Earlier in his career, he was an SVP at Travelocity, where he led Strategy, BD and Travelocity’s syndication business, which grew to over $2B under his leadership. Richard was a co-founder of Site59, an innovator in online travel technology, serving as CFO through the company’s acquisition by Travelocity/Sabre Holdings.
In this episode, you will learn
How AI is changing the landscape, particularly in terms of paid and owned marketing channels
Example of how AI can enhance the effectiveness of paid channels in an ecommerce setting
How does AI enhance the effectiveness of owned channels, like email marketing or a brand’s own website
How can businesses, particularly smaller ones, easily adopt and implement AI
The future of ecommerce marketing particularly for paid and owned channels
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Title: How AI is Transforming Marketing Channels with Richard Harris
Guest: Richard Harris, Founder and CEO of Black Crow AI
Host: Arlen Robinson
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Richard Harris, the Founder and CEO of Black Crow AI. Richard shares insights on how AI and machine learning are revolutionizing marketing, particularly in terms of enhancing paid and owned channels. He explains how predictive AI can optimize marketing strategies, improve user recognition, and boost profitability for companies of all sizes.
Key Takeaways:
- Introduction to Richard Harris and Black Crow AI (0:01)
- Background on Richard Harris and his journey in AI/ML infrastructure.
- Overview of Black Crow AI’s mission to bring advanced AI capabilities to companies of all sizes.
- The Rise of AI in E-commerce (2:15)
- Discussion on how AI has exploded in popularity and its impact on various industries.
- Richard’s perspective on AI’s evolution from a fringe concept to a mainstream technology.
- Predictive AI and its Applications (6:00)
- Explanation of predictive AI and its role in making sense of massive amounts of data.
- How predictive AI can forecast key enterprise KPIs in real-time and activate those predictions to improve profitability.
- Challenges with User Recognition and Data Privacy (10:20)
- Impact of Apple’s iOS updates and tracking prevention measures on user recognition.
- Black Crow AI’s solution to re-establish the connection between past, present, and future user behavior using server-side infrastructure.
- Enhancing Paid Advertising with AI (15:40)
- How predictive AI can improve the effectiveness of paid ads by identifying high-value users.
- Examples of how AI can boost ROAS (Return on Ad Spend) and make marketing campaigns more efficient.
- Improving Owned Channels with AI (22:15)
- Techniques to optimize email and SMS marketing using AI, including personalized recommendations and timing for opt-ins.
- Real-world examples of how AI-driven strategies can significantly increase opt-in rates and revenue from owned channels.
- Simplifying AI Adoption for Smaller Businesses (30:00)
- Discussion on the perceived complexity of AI and how Black Crow AI simplifies implementation with one-click solutions.
- Encouragement for smaller businesses to leverage AI technology without needing extensive technical expertise.
- Future Predictions for AI in E-commerce Marketing (38:50)
- Richard’s insights on the future of AI in marketing, including generative AI and the increasing personalization of marketing efforts.
- The balance between privacy and personalization and the evolving role of major tech companies like Apple.
Guest Info:
- Name: Richard Harris
- Title: Founder and CEO of Black Crow AI
- Contact:
