The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.
In this episode, you will learn
How Lloyed’s early experiences as a young refugee during the Gulf War influenced his perspective on the importance of community
What the “Community-Led Growth” model is and why it’s becoming increasingly popular in the startup ecosystem
How does a brand know if the community-led growth strategy is right for them
What were the first steps Lloyed took to build a community around Boast.AI? And how did he ensure that this community was authentically engaged and not just another “subscriber list”?
For companies just starting out, what actionable steps can they take to start building a loyal and engaged community
Brands and organizations, apart from Boast.AI, that have been doing an exceptional job at community-led growth
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Title: Building Communities for Business Growth with Lloyed Lobo
Guest: Lloyed Lobo, Co-founder of Boast.Al
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Lloyed Lobo, an entrepreneur, podcast host, and community builder. Lloyed shares his compelling journey from being a young refugee during the Gulf War to co-founding Boast.Al, a fintech platform that achieved $10 million in annual recurring revenue through a community-led growth model. He also discusses the importance of community in business and personal life, emphasizing how it fosters connections, growth, and resilience.
Key Takeaways:
- Lloyed’s Background and Entrepreneurial Journey ([03:04].992)
- From experiencing the Gulf War to moving to Canada and overcoming educational hurdles to become an entrepreneur.
- The Role of Community in Overcoming Adversity ([06:37].231)
- The power of community during the Gulf War and its impact on his life philosophy.
- Key Elements of Entrepreneurship ([08:50].408)
- The importance of taking risks, continuous effort, and leveraging luck.
- Founding Boast.Al and Community-Led Growth ([16:44].384)
- Transition from cold calling to building a community that drives business success.
- Understanding and Serving Your Community ([27:34].739)
- Identifying and addressing the needs of your target audience, whether through practice, product, or play.
- Practical Steps to Build and Grow a Community ([37:09].272)
- Combining online and offline strategies, understanding customer aspirations, and maintaining consistent engagement.
Guest Info:
