The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising. Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur. With a strong personality and a growing following of over 36,000 people on LinkedIn, he’s on track to become one of the market leaders of the DTC and branding industry.
In this episode, you will learn
Performance marketing and its importance for DTC brands today
How have recent tech advancements influenced Alpha Inbound’s marketing strategies
Common challenges in performance marketing for DTC brands, and how Alpha Inbound address them
Should DTC brands focus on a single marketing channel or a multi-channel approach
Emerging trends in performance marketing, and how Alpha Inbound is preparing for them
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Title: Leveraging Performance Marketing with Nigel Thomas
Guest: Nigel Thomas, CEO of Alpha Inbound
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Nigel Thomas, the CEO of Alpha Inbound. Nigel shares his extensive experience in performance marketing, offering actionable insights into how DTC brands can effectively use paid advertising to scale their businesses. He discusses the importance of focusing on fundamentals, navigating tech advancements, and the role of first-party data in enhancing marketing strategies.
Key Takeaways:
- Nigel’s Journey to Alpha Inbound ([02:08].78)
- Transition from the construction industry to digital marketing, building multiple agencies, and scaling Alpha Inbound.
- Importance of Performance Marketing for DTC Brands ([05:25].292)
- The necessity of acquiring new customers and balancing customer retention with new customer acquisition.
- Focus on Fundamentals ([10:48].748)
- Emphasizing the importance of great content, customer understanding, and first-party data.
- Challenges in Performance Marketing ([16:44].384)
- Issues with disjointed customer experiences due to multiple third-party agencies and the importance of a cohesive strategy.
- Single vs. Multi-Channel Marketing Approach ([19:46].191)
- The benefits of focusing on one channel initially and the potential of a multi-channel strategy for long-term growth.
- Emerging Trends and Future Focus ([27:34].739)
- The rise of AI in marketing, the ongoing importance of human expertise, and the need to focus on first-party data collection.
Guest Info:
- Name: Nigel Thomas
- Title: CEO of Alpha Inbound
- Website: Alpha Inbound
