Arlen
[00:00:42]
Welcome to the eCommerce marketing podcast. I am your host Arlen Robinson. And today we have a very special guest. Andy BdDell, who is the head of marketing for KeySmart, one of Shopify’s largest stores. Before KeySmart, Andy managed advertising as a consultant for ad agencies, apps, and other ecommerce stores. He has advertised all kinds of products and services including $10,000 business courses at the University of Chicago and $1 million condos in Australia. The biggest lesson Andy has learned over the years is that marketing is all about uncovering why your product or service is useful.And being able to demonstrate that value to your audience in a way that really connects with them is what sells products. And once you have messaging that sells, then it’s time to start scaling.
Welcome to the podcast. Andy.

Andy
[00:01:38]
Thank you so much for having me listen to probably like super seven of these episodes and they’re pretty informative. I really like the one with Scott wino.

Arlen
[00:01:45]
Okay, great. Great. I really appreciate that. And Andy, you know, a lot of course we’re gonna be talking about today is scaling product advertising and, and kind of, you know, reaching into areas that a business hasn’t necessarily launched into yet. But before we get going into that, why don’t you give our audience a little bit about your background, how you got started, how you set up the largest, one of the largest Shopify stores and you know, what, where you got to where you are today?

Andy
[00:02:12]
Yeah. So I’ll go back to college. I was an economics major in college. I graduated from college and didn’t really know what I wanted to do. And I ended up getting a job at university of Chicago blue school business in the sales and marketing. Basically it was a direct response shop. We were doing one week long programs for high level executives, and it was about $10,000 per course. So my job was to basically target these high level executives through direct mail, LinkedIn, Google, and you know, a lot of other traditional media forms. So that’s where I got my teeth cut in direct response. You know, we had kind of like huge budgets and I, I was able to kind of fail a lot and learn a lot. And then a friend, I was doing a lot of freelance work while I was there. I was playing a game, my MBA, they, they don’t really pay you very much as a, as a, a staff member there.

Andy
[00:02:53]
So I was taking free courses and planning game my MBA, but also doing a lot of freelance work. And that’s when I was working with different, like, you know, SAS solutions and apps. And then eventually I had a friend that had an extremely successful Kickstarter. It was a $330,000 Kickstarter. And about a year after his Kickstarter proposed to him, Hey, you know, let me run some ads for you. If they’re effective, then you know, you know, then you can pay me otherwise, you know, you don’t even have to pay me. You just have to pay for the ad spend. Okay. And we basically tripled revenue within a few weeks and I left my job at U Chicago and never got an MBA and then joined this kind of weird e-commerce world. So I actually didn’t set up Shopify store, my CEO and adventure, Michael did. Okay. But I kind of took over the, the store and all advertising when I started in 2015. Okay.

Arlen
[00:03:36]
Okay. Great. Well, that’s, that’s awesome. And sounds like you have a pretty diverse experience as far as marketing and advertising is concerned. And as you, you mentioned, it’s, you know, e-commerce world of course is a little bit different, but these days, you know, I guess when it comes to selling, if you’re not selling online, then you know, you, you definitely should be considering if you should be now, you know, today we’re gonna be talking about specifically how a business can effectively scale their product advertising to increase their conversion. So I’ll paint the picture, you know, usually a business after they get going, they, you know, they kind of cut their teeth in doing some advertising across, let’s say social media, they may do some paper, click advertising, organic, and you know, they’re getting a fair amount of traffic and sales and things are going pretty good, but there’s always gonna come a point where they want to take it to the next level and scale it. Cause you know, everything could be kind of flatline. And I, you know, I see I talk to business owners all the time and they tell me the same thing, you know, we’re doing well, you know, we’re paying the bills, our growth is steady, but you know, everything is just flatline. They’re trying to tweak things with their advertising, but everything still stays flat. So what are some of the ways to, to effectively scale product advertising, to increase conversions for a business that’s in that particular, you know, that fits that particular category.

Andy
[00:05:00]
Yeah. Yeah. I get you. No. So I think, you know, the really the most important thing I found is honestly, messaging that really takes a lot of research. So yes, you probably have a pro you know, most inventors, you know, kind of just make these ads that kind of just assume that everybody knows why would somebody want their product? And they think of their product in terms of features rather than in terms of benefits. And you know, you really need to, once the product is out there, people will start using the product in ways that you never thought of, you know, a simp, a simple example, I’m reading this, this book called code right now. And it’s all about like in, you know, past inventions. But for example, like when Thomas Anderson Edison invented the, the, like the phonograph, basically they, you know, the, the, the, the device that could record sound, he invented it to do like Bible Bible versus, and other, like, you know, self-help kind of, you know, that, that was his idea for what the invention should be.

Andy
[00:05:47]
And he really turned his nose up at the idea that people would use it for music. Right, right. And that, and then years and years later, it, you know, he eventually admitted that this is kinda a music playing machine. Right. And it was a know unbelievably successful. So what I’m trying to say, and then, you know, another one was like the pop sockets, those things that like, come on the back of your phone. Now the guy invented it as a, you know, a head like a, a headphone storage device. And obviously everybody uses it for selfies and other stuff like that. So what I’m trying to say is that as an inventor, you make a product and you make it and you create these features and you just assume it’s obvious why people will use features, but then you’ll end up finding that, like in the real world, people will use it wildly different than you thought of.

Andy
[00:06:23]
And there might be a bunch of value propositions or reasons that to buy that you never thought of. So, right. Really what you have to do is you have to do some research and, you know, you can do research the easy way just by searching through Amazon and looking reviews, but really the, you know, really you should be sending out emails to your customer base with, you know, survey questions. I always like the, the question, what kind of person would you recommend this product to? Because this asks them to basically identify themselves, but then not in like a, you know, don’t describe yourself, but like describe another person that’s like you. So it’s a really good way to get them to like tell you who they thought, you know, would be a good, good idea for the product. And they’ll tell you why. Another thing to do is I would recommend in the research stage is to, you know, pull up and look at your, like, you know, your best performing customers and send them an email, asking them to, if they’d like to do a Skype interview with you for, you know, discount or discount or a gift card, and you’ll learn a ton.

Andy
[00:07:10]
Right. So what I recommend doing is, is making a list of those top value propositions and by value proposition, I just mean the top benefits to your customers and why they, you know, why they, how they’re benefiting from using your, using your product and figure out, you know, do a bunch of research and figure out which ones are those ones that you’re hearing over and over again, and then start create creating ads that really, really demonstrate that value proposition. Right. And by demonstrate, I mean, like going go through it, like really go through it, show physically how not having this solution would, would, you know, would be a pain or what, you know, so that’s really like really figuring out why people want this and why it’s valuable, why your current customer base say they like it, and then figuring out how you can, you know, really demonstrate that through video is really, what’s gonna turn the lever for you.

Arlen
[00:07:52]
Right. Right. Yeah. I’m glad you mentioned that. And it’s something that I think is often overlooked by e-commerce businesses, as far as tapping into their clear customer base to get, you know, honest feedback and, and opinions on the, the use cases for the particular product or service, you know, it’s, you know, I always see this time and time again, there’s just, there’s really just so much value in customers, even if you’re a, a product company that sells, you know, kind of a one and done type product where somebody purchase it and, you know, nine times outta 10, they’re not gonna do a reorder anytime soon, even those types of businesses there there’s value there because, you know, they may be, like you said, using it some way that you’ve never really imagined. And then that’s, that’s how, you know, that’s how you can determine a whole nother market for your, your product.

Arlen
[00:08:40]
And I’d also like to, to, to add that businesses that are kind of thinking about going after a particular niche that they, they don’t, they haven’t necessarily thought about it really does come down to just trying it, you know, adjusting your messaging and, you know, just trying some small tests doing some and Google AdWords is great for this, you know, just tweaking some Google ads, you know, with some different messaging that speaks to a different benefit. And then, you know, seeing what little results that you get and then just, you know, kind of go from there.

Andy
[00:09:15]
Yeah. And I would even expand on that for Facebook ads. What could be a good way to, to look at this is get your core value propositions out, you know, like our product does this, our product does that, like our product keeps your car clean or whatever it’s, and then look through the, the, the interest targeting on Facebook and just go do even click to say browse, and then literally go through each one of the they’ll have like all these different categories and you like drill down into them and just look at them and say, do I see a specialized message for this category? Right. You know, for like, so for, for KeySmart for example, you know, I was, I did that and I saw, oh, real estate agents are, you know, a possible, you know, a possible target. Okay. Well, let me change up the copy of my ad to say, you know, real estate agents love when their properties are on key smart.

Andy
[01:10:00]
Right. You know, so basically look through the options that they give you and then figure out how do I take my more generalized value propositions and, and kind of write them specifically for one of these interests, you’ll find out that 95 or 99% of the interest that they allow you, you won’t be able to like personalize the messaging, but some of them you will be able to, and that’s how you can do, you can test easily create more, more general video that shows your value proposition and then just test, do copy test of a bunch of, so I, I keep, I honestly will do one screen, have the browse interest and another screen with spreadsheets. And I’ll just like write down all the ones that I think are good. And then later I’ll write down the copy points of like, why I think it’s good for this niche. And then I’ll just launch the ad. Okay. See the performance.

Arlen
[01:10:42]
Yeah. That makes sense. You know, you really do not know how it’s gonna perform until you, you put it out there. And that’s what you said is really the, the qu quickest and easiest way to, to, to really see what the, what the market says, cuz that, that ultimately is gonna be your answer. If the market says, you know, that there’s a niche for, for that particular use of your product or service, then you know, you can go after it. Now, you know, I talk to a lot of e-commerce business owners on a, on a day to day basis. And I’m always talking to business owners that, you know, they’re at a, a fairly good size and they’re, they’ve been having some steady growth, but they reach a point where they’re like, okay, I’m getting primarily us customers, but my product, I think it can really sell overseas. I have the capability to ship overseas and you know, I have the infrastructure to take care of that fulfillment. Why don’t I go ahead and, and try it if a business owner is thinking along those lines, what are some things that you think they should consider when scaling internationally?

Andy
[01:11:43]
Yeah. And I definitely think so taking a quick step back, I definitely think that if you’re doing well in the United States with your e-commerce store, with Facebook ads yeah. And you, and you can ship to internationally, then you really, really, really should be thinking about cuz that’s a really great way to scale. Okay. They say about 13% of e-commerce is happening in north America. And so that means that 87% is having outside of north America. Wow. So that means that you’re leaving about 87% of the world and that’s just that’s north America. So that’s counting Canada, us and Mexico all in one. So if you’re just, if you’re just in the us, you’re leaving a ton, a ton of money just sitting there on the table. And on top of that, you might be also creating an opportunity for some competitor in a foreign nation to basically just steal everything that you’ve done.

Andy
[01:12:24]
Right. And create their own store by not doing it. You’re kind of putting yourself, you’re leaving a lot of money at risk and you’re putting yourself, you’re leaving your, a lot of money on the table. And you’re, you’re risking never being able to get that money because you’re giving, maybe somebody else can get a first move advantage, but assuming that you okay, you’ve decided, all right, I can ship there and I’m gonna test it out. What I recommend doing is if you’re on Shopify, download the bold multicurrency app, it’s free. You wanna be able to make it, it makes it so that wherever they land, that’s gonna check their IP address and give them the right currency for where they are. Okay. So if somebody, if somebody comes to your website in Europe and they see that the, they see that the products are denominated in, in us dollars, they’re not gonna convert as well as somebody that when they, if they landed on the site and they saw there.

Andy
[01:13:04]
So the first step is get, get the currency converter going. Shopify has the availability for bold, the multicurrency app. And it’s free. There’s no reason why you wouldn’t use it. Then the next step I would say is duplicate your best performing ad and set up a new set up a new campaign. That’s an international campaign and target that campaign at English speaking countries like Australia, UK, the Australia, UK, Ireland, New Zealand and Canada. Those are all rich English, speaking, English, speaking countries that generally perform really well. And since they all all speak English, you don’t have to translate your website. And that can be a really, really great way to kind of get your MVP or your minimum viable product to say, can we, can we internationalize this once that starts working, if you start seeing success there, then it’s time to actually translate your website and you don’t wanna use Google translate because it’s basically like a robot and it, it doesn’t sound right.

Andy
[01:13:55]
Right. And so then you’re gonna have to, you know, you have to have to translate your site and what, what I built out as a team of like in language in country translators, you really want to have people who can localize your, you know, your copy. And the, the, the, basically the example I always give is where things that get really kind of really tricky with different, you know, dialects and slang, you know? Cause you wanna write your copy. Like, you know, like a friend wrote it. And so often time that involves slang and it’s not the most proper copy. You know, for example, I live in Chicago, you said you’re from Chicago. Yeah. You know, in, in Chicago, when you get a Coke us, if you call it a pop, right.

Andy
[01:14:30]
Can I get a pop? Right. And you know, when I’m in LA, when I’m in LA and I, and I say, oh yeah. Do you have any, what kind of pops do you have? People like, look at me. They’re like, oh, you’re from the Midwest, aren’t you, you know, you’re like a Midwestern weirdo. And so, you know, yeah. Yeah. So, and then imagine if, then you have the, you know, you have pop in your copy and you send it over to a German translator and they’re like, what the hell is that? You know what I mean? Like they just don’t even know. And so there’s all these like little traps that you can fall into where you’re not properly localized. We saw, I’ve seen that when you actually translate in like to German like that Germany is like an insane, like, and it’s not just like, so you, once you start translate, I always recommend that you translate in a German, Italian, Spanish, French, and then also Latin American Spanish, because Spanish from Spain is a little different than me.

Andy
[01:15:13]
Latin American, Spanish, Mexico is actually a really good place to advertise, but you know, and really well, what I’m trying to say is like, if you, and it also pays dividends because like Germany, for example, if you get your site translated into Germany, Germany, you can actually now advertise in Germany, Austria, Luxemburg, I think like Stein or something like that’s another country. So there’s like, there’s like five countries that you can in Switzerland. So they speak German in all those countries. So basically I’ve kind of gone through all the countries. And I have a list of like what language I kind of start with, like my, my ad campaigns with what language. And then I pick all the countries that speak that language. And I set my ad set up that way. Okay. And it’s really been like, it’s honestly been shocking how cheap some of the ads, you know, is how cheap you can get clicks in some places like in Brazil, you can get clicks for like 7 cents or 6 cents a click. And you, you can really, really scale your business. I’ve seen most of the companies that I, that I’ve worked with, that we, that we internationalize, it ends up being that, that the us is only about 40% or lower of their total volume.

Arlen
[01:16:09]
It’s hard to believe. And I guess a lot of businesses don’t really realize that there’s just, you know, so much that, like you said, that they could be just really leaving on the table if they don’t explore that. And you know, what you, I think what you mentioned is, is very key because it, when you’re thinking about it, if you’re not doing it internationally, I think a lot of businesses probably seem overwhelmed in the fact that, okay, you know, how am I gonna offer this internationally? What I gotta think about, you know, you mentioned a bunch of things as far as the translations is concerned, but it, it sounds like you can, you can kind of ease your way into it. Like you said, the first thing you want to do is really, you know, make sure you have something that’s going to show them their particular currency so that, you know, when they come to your site, they see you as dollars.

Arlen
[01:16:52]
They don’t, you know, they don’t get turned off because that’s, I think upfront that’s really important. I can remember a couple months ago I bought an app that was recommended and all of the currency was just in pounds or euros. You know, I was definitely very leery. I was like, all right, now I gotta figure out the conversion. So, you know, I went to, to the Google converter and, you know, found out how much it actually was in us dollars. And then, yeah, I spent a good few minutes just debating, like all. Hmm. You know, I just, you know, I just wasn’t that comfortable, even though it was a legitimate company, they were recommended by someone. I, I felt uneasy with it because you know, it just wasn’t us currency. And I, I can imagine other people will have the same experience if they’re overseas, they come to a site and it’s in it’s us. So I think doing that upfront, at least taking that step. And then, like you said, the next step is, look at the English speaking countries and then figuring out how you can open up your ads to reach those particular areas.

Andy
[01:17:48]
Definitely important. You know, you go ahead.

Arlen
[01:17:50]
Yeah. I was gonna say it’s open for a lot of D businesses, a lot of different types of businesses, but I mean, in your opinion, from what you’ve seen, like, are there any specific products per se or product categories that really are more ripe for international an international audience?

Andy
[01:18:10]
I think so. That’s a really, really good question. I think the biggest thing to think about is just how big is my product. If it is really large, it’s gonna be very difficult to ship from the us and they’re, then you’re gonna have to get like a three PL in a different country. And that is honestly, it becomes much more, much more complicated. So if you’re shipping grills, for example, it’s gonna be cost an ungodly amount to ship from the us to the UK. And so it’s just not gonna work out as well. So if you have smaller products that are lighter are just easier to ship. Okay. So that’s the first question is like, how much is it gonna cost me to ship from there? Assuming it’s not gonna cost you an arm. And I like to ship from ship from the us. And, and some people actually get away with really expensive shipping from the us sohow.

Andy
[01:18:47]
But anyways, once you figure that out, the next question is, does my product work tech like, does the tech work in another country? So I have a friend who runs SEO shower, and it’s like this, this really cool little clip on thing that you can add to your shower, head to make it an aroma therapy shower. Okay. And he does well in the United States, but when they try to sell into Europe, they realize that that the shower heads are different there and it just doesn’t work. So the product itself doesn’t work. So you might wanna do a little bit of research to make sure does my product actually work in this country. And then the next thing is, is contextual. So if you’re, I see this a lot with more like t-shirt stores, if you have like very contextually relevant t-shirt stores to the United States, let’s say, you know, you have, let’s just say you had an American t-shirt shop.

Andy
[01:19:28]
There’s all American flags. And you try to internationalize that. Well, you’re probably not gonna get too many people in different countries buying American flag t-shirts and they might, but who knows? Right. Who knows? But even then, like, you know, I would give the example of like Seinfeld, like Seinfeld was very contextually relevant to the United States, had a lot of jokes that were ahead to do with pop culture. It didn’t make as much sense for people in different countries that didn’t understand what it was like to be an American. Right. So it didn’t perform as well as some, some shows like, you know, married with children and some other things that are a little bit more slap sticky. So the more, you know, the less visual and the more contextual it is, the harder it is gonna be for people to understand. But beyond that, I mean, so if you, if you got to the point where, you know, the tech, the tech works and you, you know, how do you figure out if the technology works well, you might maybe send it like a sample to somebody in the different country, find them.

Andy
[02:20:13]
I don’t know if you know, somebody there or maybe get behind somebody on five or who works there and be like, Hey, would you just be a product reviewer? So I can just see if this thing works, or you could just literally just start running some ads and check to see what the, you know, email the people once they get the product and see, Hey, did it work? So all those things, you know, the biggest, honestly, the over the biggest biggest thing is just making sure that you can get shipped there. Cause if you can’t ship there, that’s a deal breaker. Right. Obviously, but yeah, assuming that you can ship there, then it’s does the technology work and then does the it contextually work. And that that’s pretty much it.

Arlen
[02:20:43]
Okay. And, you know, from the businesses that you’ve seen, just kind of your experience dealing with this, I guess internally or just other businesses that you’re familiar with, what do you see as a common mistake that companies make when they’re attempting to make their products available to an international audience?

Andy
[02:21:01]
Well, the biggest, a mistake is not, is not translating your site the right way, because it’s, it’s difficult. You have to, you have to end up sending out to natural language translators though. Sometimes they will, you know, they don’t send it to the right people or they could just get really bad translations back. Or if they wanna go with a, a reputable company, like TransPerfect is a good company, but it’s like really, really, really expensive. So you’re oftentimes left with this option of like cheaper methods that aren’t that good, or like the super goal plated method that is honestly not right for most small and medium size businesses. And so that’s why I created a, like a, I created a service called translate my store.com. Okay. And it really helps. It really helps you translate your Shopify store where we’re specifically kind of set up for Shopify stores.

Andy
[02:21:44]
Okay. So I’ll apologize in the audience. Who’s not a Shopify store, but we’re really specifically set up around translating and getting Shopify stores in language and then translating Facebook ads so that they can run the ads like the video ads and all the copy in language. And then also translating your email, you know, abandoned cart emails. We kind of focus on Clavio emails. Okay. That’s our kind of our system of choice just because that’s kind of like taking over the Shopify system for emails, but really making sure that they, that the customer gets, you know, that the, the ads that they’re getting are in language, the website they’re landing on to in language, the abandoned cart emails they’re getting are in language. And then the welcome series is also in language. Okay. And if you don’t, you, you know, lots of times people will do half of it.

Andy
[02:22:24]
Like they’ll get the, the website translated, but then they don’t have the abandoned cart and they don’t have other stuff translated. Right. And so then it becomes the pain because, well, you’re basically just leaving money on the table, so that that’s really, it it’s like it can work. Right. It’s just like, you could be making more money. So why wouldn’t you wanna make more money? Right. You know, so that’s really, and if you go to my site, the trans WW do dot translate my store.com, we’ll give you kind of a free consultation. We’re kind of in the beta mode right now. We, we have a few customers that we’re translating their sites for them, but we’re still in beta cuz we don’t want to get like overwhelmed because you know, we do have actual translators who are working there. So if we got like a thousand, you know, leads right now, you know, I’d have to scale up my translations, which is totally possible. We just kinda wanna get a better, a better idea of demand before we totally scale. And we totally scale up. So we plan on a full launch in the, in the fall right now we’re just taking on new, you know, taking on the customers that are right for us and, and everybody else is kind in the backlog. Okay. But you should sign up and I’ll give you kind of a full, you know, a free consultation on just like where to start and how to get things going.

Arlen
[02:23:20]
Gotcha. Gotcha. Yeah, that, that sounds like an awesome service. And I think you’re right. As far as a common mistake is the, is the translation and you know, that’s, that is a big thing. Of course, if people can’t read the copy, I mean, they can’t do anything really. They’re not going to proceed too anyway, any further with that.

Andy
[02:23:37]
So, and you’ll find if you, if I could interrupt you one second, you find Shopify just did a study and they said, here are the stats of this directly from the Shopify study. I think, I think it actually worked with STAA or something like that, which is some stats thing. But anyways, 75% of people want to buy products for brands talking their native language. 59% of people say that they rarely or never buy from English only eCommerce brands. Oh wow. And 67% prefer navigation and content in their language. Okay. So you could, you could see that, like I could tell you that when we ran ads in Germany and English, they never worked. But when I ran ads in Germany, in German, they worked like bonkers. Right. Okay. So some countries like Italy, for example, I was able to run English, speaking ads to Italy and it actually worked decently well, you know, we were leaving a ton of money on the table because we weren’t in Italian.

Andy
[02:24:23]
Yeah. But it, it actually worked. Okay. Okay. So, but German, for example, did not work at all. So there’s some people who literally will not buy from you. Right. Unless it’s, and you can, you, it’s hard for us to imagine because we’re America and everybody kind of comes, you know, you know, it sound like kind of conceited, but you know, everybody can know like, like they, they, we kind of were the first people on the internet. Right. So people were used to seeing, you know, American dollars and, you know, greenbacks are kind of like internationally known. Right. But you could imagine if you were in, if you were, if you were in America and you landed on a site and the pound was in and it was, and it was in pounds, just like you said, yeah. Then it seems all weird. Right? Yeah. And so people in other countries feel the same way now they are. And you know, with the one caveat being that they’re probably more used to the us dollar than any other currency outside their own, but they’re still thinking, is this site actually for me, or is this for Americans?

Arlen
[02:25:12]
Yeah. That’s, that’s what it is. It’s, there’s a level of comfort there. I think for them, even though, like you said, everybody knows us dollars and you know, it’s not like they’re gonna think, oh, you know, this is not in my NA my, my native currency is this really a legitimate site. They’re not thinking that, but it’s just, yeah, like you said, it’s a comfort level and they’re them thinking that it may not necessarily be for them. And so it, it can make a big difference. And I, like I said before, I had that experience for the first time and yeah, it was, it was definitely funny cuz you know, I’m so used to just purchasing, seeing the us currency and then, you know, I was buying a legitimate product, but it, it didn’t have the us currency. And I felt funny and I almost, I almost actually jumped ship.

Arlen
[02:25:52]
I think I got all the way through to the checkout I hesitated. And I then at the last part of the checkout, I said, let me just double check. Is there another product that’s, you know, just a us company that has us dollars. And I looked around a little bit, but then I went back to, it was highly recommended by somebody. So I said, okay, lemme just go ahead and, and continue with it. So I definitely understand the, the pain point that that can put people in. Well, Andy you’ve provided a whole wealth of information with regards to, to scaling ads specifically internationally. Cause I know it’s gonna help out a lot of the businesses that are, that are hearing because this definitely makes a whole lot of sense. It’s specifically because of those stats that you mentioned and leaving so much money on the table. So if anybody wants to get in touch with you, how do they do it?

Andy
[02:26:35]
Probably the easiest way is [email protected] Okay. Or just fill out the form and translate my store.com.

Arlen
[02:26:42]
Okay. That sounds great. Well, thanks again, Andy, for joining us today on the e-commerce marketing podcast, we appreciate all of the tips that you’ve provided.

Andy
[02:26:49]
Cool. Just take so much Arlan. I almost called you Adam.

Arlen
[02:26:52]
No problem. Thank you for listening to the e-commerce marketing podcast to access e-commerce videos and other resources to help your business grow. Please visit get osi.com/videos. Subscribe to us on iTunes by searching for e-commerce marketing podcast and please leave a rating and a review. Thanks for listening. See you next time.

Podcast Guest Info

Andy Bedell
Head of Marketing, KeySmart