Marketing Experts Reveal Top Strategies To

Arlen Robinson ([00:06].665)
Welcome back to the eCommerce Marketing Podcast, everyone. My name is Arlen and I am your host. And today we have a very special guest, Robert Glazer, who is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. Welcome to the podcast, Robert.

Robert Glazer ([01:07].712)
Thanks for having me.

Arlen Robinson ([01:09].201)
Yes, and thank you for joining me. I’m really excited to talk to you today because as I was mentioning before we started recording, we’re talking about a subject that I’m living in breathing every day, which is affiliate and partner marketing, of course, is the co-founder of OSI Affiliate Software. That is kind of what we do. We help businesses manage and set up their own affiliate and referral programs. And so that’s why I’m really excited to talk to you to see, you know, how

Robert Glazer ([01:21].044)
Hmm. Yeah.

Arlen Robinson ([01:35].921)
You know, you can touch some areas that I may not be aware of because I’m always learning and I’m super excited to learn from you today. And I know our listeners and viewers are as well. But before we dive deep into that subject, why don’t you tell us a little bit more about your background and specifically how you got into what you’re doing today.

Robert Glazer ([01:56].192)
Yeah, like most people who started an agency, I did it by accident. I was doing something, people asked for help, I hired more people, and I woke up one day and I was running an agency. Yeah, I first learned about the affiliate industry as an affiliate and then I got connected to this company called Tiny Prince during the heyday that was just growing like crazy with the first high-end kind of photo birth announcements. And I was basically…

I had worked in a business related to children and family and they wanted to get in touch with businesses in the area and they gave us a code and we gave 10% to our customers and they sent us checks and those checks got bigger every month. And then I started brokering some deals because I had all this network in that space and then I was kind of making more and more money and then I kind of went to the founder. I said, you know, there’s like a normal thing called an affiliate program that you could.

set up and run to this, the code-based stuff has limitations. And he’s like, great, I don’t know how to do it. Do you want to do it for us? And I was like, I actually don’t know how to do it either. I’m used to being on the other side. And so I started doing some research about the industry and programs and networks. And that program was really an early prototype of sort of a, we looked at some of the coupon and loyalty stuff and it just didn’t make sense to us. Toolbar, what was going on. And it was really a.

content-focused program on mom bloggers, which would be sort of mom influencers in today’s world, and content, and they built up a tremendous program focused on kind of finding partners who were in front of this new mom audience, and the company ended up selling for several hundred million dollars to Shutterfly. The program was a big part of the business. As it happens in Silicon Valley, people started leaving. One person went to One King’s Lane, and then they said,

Colin said, hey, could you help us build that same program you built over there? And it sort of just spiraled from there to where I eventually wasn’t doing the work, but we were building an agency around helping people build partner programs.

Arlen Robinson ([04:04].397)
Okay, that’s awesome. Yeah, I like the fact that you’re, you know, that’s your kind of whole focus. You know, a lot of times, I’ve had a lot of agencies on and a lot of agencies provide a whole suite of services. But as far as marketing partner, I like that that’s your specialty. And it’s good to know that this company is out. Okay.

Robert Glazer ([04:21].564)
We’ve tried other stuff and then we went the other direction. We went to specialization. And our view of the world is you’re not gonna go get your partner marketing from your SEO or SEM firm in the future that it’s actually a subspecialty and that it has a lot of different flavors now. We’re doing traditional affiliate programs, influencers as affiliate B2B, things that look a little bit different. And so…

our viewpoint where we’re building is look, you’ll go to your paid acquisition firm and you’ll go to whatever and then you’ll work with a partner marketing firm who actually knows how to do this. Because what I’ve seen is, and look, I have friends who run these agencies and they’ll tell me, they have like one affiliate person. And they might have a huge paid team and a huge social, but they have one affiliate because they just don’t wanna be disqualified from these all-encompassing RFPs. We’re pretty honest, we don’t do these all-encompassed, but if you really want the best person in the world to do this, like,

We know what we’re doing. If you want us to combine our bill with someone else’s, like we can do that. We don’t think you should compromise buying. So the AOR model just really hasn’t worked well for partner marketing. Most people just aren’t, there’s different platforms. There’s a whole, to really have a practice, to me a practice is 10 people all doing the same thing. Not one person doing something because they leave and then you don’t have a practice. We got a very large program years ago.

from a blue chip Fortune 500 brand that had their program at one of these AOR large holding companies and they had like one affiliate person and then when the affiliate person left, they didn’t even admit to the company, they had no one to run their program anymore.

Arlen Robinson ([06:03].073)
Wow. Yeah, that makes sense. To have that practice, like you said, you have to have at least 10 people. But I see, it’s just a lot of agencies, they’re trying to be the quote unquote full service agencies and they try to meet the needs of all the marketing needs of their customers. And I get it, of course, they don’t wanna turn away work.

Um, but yeah, they may just have one person on their team that’s familiar with affiliate marketing, influencer marketing that may have done some things, you know, from in the past or from previous customers. But like you said, if something happens to that one person, they don’t, they no longer have that as the service item really. So it makes sense.

Robert Glazer ([06:41].924)
Yeah, and there’s also in-house, I’m sure you’ve seen this too, but one of the things that we’ve seen is, you’ll have says, oh, well, we’ve got David, and David over here is kinda, he’s new, he was working on paid search, but he’s kinda, he’s worked taking over the affiliate program, and it’s a $20 million program, or otherwise, I just don’t see another industry is where someone says, oh, you know what, we’re gonna have Sarah, who is doing email marketing, just take on PPC, like, you know,

People seem to have a weird tolerance for people with no experience doing this, when it’s frankly very complicated. When you do paid search, you just need to understand Google and Google’s tools. When you do paid social, you just need to understand Facebook, like for the most part, or Instagram. There are numerous platforms, languages, markets, strategies, you know, to be an expert in OSI and then understand impact and then your client wants to.

Arlen Robinson ([07:14].813)
Yeah. Right.

Robert Glazer ([07:38].384)
It’s far more complicated. So I am surprised how often even we get introduced to our new in-house contact being put in part of a pretty big channel without any experience.

Arlen Robinson ([07:38].537)
Mm-hmm. Yes.

Arlen Robinson ([07:50].217)
Yeah, yeah, it makes sense. And I’ve seen that as well. So yeah, very interesting how businesses kind of treat the whole world of affiliate marketing. Well, you know, what I want to kind of start off today is, you know, since as we all know, marketing, technology, um, changes so quickly. And so I wanted to see, um, how do you feel affiliate and partner marketing has evolved over the past decade? And what would you say are some of the most significant changes that you’ve witnessed?

Robert Glazer ([08:18].94)
Yeah, I think affiliate tried to rebrand itself for many years, right? First it tried partnership marketing, no sorry, performance marketing, and then everyone called themselves performance marketing and it became too broad. And the difference between I can measure that something doesn’t work and I only have to pay for things that work is fundamentally a little bit different. So I think affiliate…

It’s weird, it’s actually almost the wrong name, right? It sounds like some loose thing that you don’t understand. And 20 years ago, yeah, you might have had a whole bunch of people, I don’t know what they’re doing, I don’t know how they’re doing it, but like I offer 10% and that guy’s chopping it up and giving 5% to different people. And as long as I get the sale, this was before brands were involved. As long as I get the sale, don’t ask, don’t tell, right? As the industry evolved to more relationship and oriented, people wanted…

these closer relationships, they wanted kind of transparency, and those things changed. And so I think again, that term affiliate sounded a little loose. You know, I look at it as partner marketing, it’s just business development enabled by technology, right? How can you take technology and do at scale what previously couldn’t be done in scale? And now when people look at it, they think about, okay, what is the difference between an influencer and a blogger? Well,

the same thing, really different platforms versus how you’re gonna pay them. So I think we’ve seen this convergence to all different types of partner and publisher types under this kind of partner marketing or partnership marketing channel. And it’s a pretty big market when you think about how big is business development? And if you can digitize a lot of that to make it automated, what does that look like? And particularly in the last two years, we’ve seen

influencer and affiliate really kind of converge because they’re trying to do the same thing. They’re trying to get audience, track, measure, and ideally pay on a performance basis. I don’t, you know, every couple years there’s some new thing that comes out where people drink the Kool-Aid and start paying for impressions again, and then they realize that when you pay for impressions, you get impressions, and when you pay for outcomes, you get outcomes, and then that all rejiggers, yeah.

Arlen Robinson ([10:28].881)
Right, right. Yep, yep, yep. This happens every few years. And yeah, I like your breakdown. Like you said, this is really affiliate marketing. It really is business development empowered by technology, using technology to really manage it, track it. But that’s really what it’s doing. You’re getting outside people to do the business development for you or, or in-house people can be your customers. But that’s, that’s really what it is. Yeah. Affiliate. Like you said, that term.

Robert Glazer ([10:35].764)
I’m gonna go.

Arlen Robinson ([10:59].816)
You know, it kind of gives a different impression of what it really is. But yeah, I think what you said is a

Robert Glazer ([11:03].4)
Yeah, and when you’re advocating for the channel internally and when we talk to, we started an event years ago for some of the largest brands that were running programs, kind of a mastermind. And when they’re advocating for something and they say, hey, I need to get something for my affiliate, Arian, or they say, I need to get something for my partner, our partner, like it just has a different context.

Arlen Robinson ([11:26].833)
Yeah, it does. It does. Yeah. Partner. When you say partner that gives in your mind, you get more of it. It’s kind of a more of a solid relationship where you’re saying, you know, that’s somebody that’s really a partner, they’re kind of on my team, in a way in a way rather than when you say affiliate, that just kind of, you think more of a looser relationship. So yeah, it’s right. Exactly.

Robert Glazer ([11:47].428)
Yeah, I’m affiliated, I mean literally, right? Like I’m affiliated to them somehow. So yeah, exactly, yeah.

Arlen Robinson ([11:55].778)
So I would say, you know, with all of the years that you’ve been doing this in your experience, what would you say are some of the key strategies for creating a successful and sustainable affiliate marketing program?

Robert Glazer ([12:06].696)
These are really simple things, but 10 years later people don’t do it. So A, resource it properly. Again, if you have someone spending a quarter of their time who’s an email marketer, you shouldn’t expect a lot out of it. I think like anything, the set it and forget it doesn’t work and a lot of the inbound stuff is not what it seems. The second is, and we had that mastermind group, it was kind of like, no one was recruiting.

Again, if you think of this as a sales or business development, they’re sitting there and if they’re a big brand, they’re answering the phone when people call and they’re taking orders. But a lot of, you know, you have your base, but then you’re trying to grow your base or else you wouldn’t grow, right? A sales team that just services existing customers and didn’t sell a new one. So it just hadn’t occurred to people to build a structured kind of outreach and recruiting function. But if you want to build a healthy program, I mean, that is the core to me of any healthy program.

Arlen Robinson ([13:01].449)
Yeah, yeah, very true. And a lot of times people, you know, forget that, you know, over as time moves on, you know, yeah, a lot of times like what I see is what affiliate marketing and programs sometimes with companies and becomes, you know, more of an afterthought in a way because the good thing of course, is you’re paying for performance. Of course, when people are giving you a referred sale, you’re paying them, you know, whether it’s a percentage of order total or fixed amount. And so I think because of that, a lot of times a brand.

You’re not, you know, you’re not paying somebody an ongoing base unless they’re performing. So a lot of times, you know, you may see, um, fluctuations in the referrals that you’re getting. And so a lot of times, you know, maybe on those down periods, you’re not getting much. It’s kind of out of sight, out of mind. But like you said, unless you have a good team or you’re working with a company like yours, that’s actively managing it, actively recruiting, um, and then servicing your existing affiliates. So unless those things are,

Robert Glazer ([13:57].588)
You also can’t dump money on it. Like I can give you a million bucks and say, go spend all that next week on paid search, right? I can’t, what’s nice is that creates a, there’s almost no competitive advantages left when everything’s at auction, right? It’s just, I can get your strategy, bid a few pennies more and I would spend you. When everyone was flush with venture capital, that was certainly a problem. But…

Arlen Robinson ([14:04].597)
Yeah.

Robert Glazer ([14:25].884)
the sort of illiquidity of the marketplace in that respect is one of the competitive advantages, right? Building those partners and those relationships and knowing what they like. We had a client years ago who, Zulily, who would do Melissa and Doug stuff and it would go crazy. And then the brand would reach out and be like, get them to do the other stuff, Zulily. And they’re like, well, we don’t like that deal. We like Melissa and Doug. So you can’t like…

You can give people ideas and whatever, but the publisher is the merchandiser. In that case, that publisher really liked Melissa and Doug stuff and wrote about those sales and they didn’t want to write about this other brand that they weren’t authentically as interested in.

Arlen Robinson ([15:12].301)
Yeah, I think I get it. Yeah, it’s uh, that’s very interesting. You’ve been with how when you know, people have create those relationships They create those personas and then how that can be people can get attached to those it’s You know kind of hard to pull them away from that Now I know you being on the other side of this as a servicing company Servicing affiliate programs and partner programs for other companies. I’m sure you’ve kind of seen it all when you’re dealing with brands

as far as their overall conceptions of how it should be. What would you say are some of the top misconceptions about affiliate marketing in general that you’ve seen brands come to you with?

Robert Glazer ([15:53].776)
Yeah, I think there’s this misconception that A, you can just dump a ton of money quickly, right? I think the other misconception constantly is that I don’t wanna do X or X doesn’t work. We don’t wanna do coupons or loyalty doesn’t work or it isn’t valuable. Okay, let’s dig into that. So I agree with you that.

Arlen Robinson ([16:16].091)
Yeah. Right.

Robert Glazer ([16:18].788)
made up coupons that click and aren’t there aren’t really valuable. But did you know most of the technology today can specifically solve for controlling for certain coupon codes or valid orders or otherwise? So, you know, what, and would you, and you can eliminate sometimes coupons that come in at the last couple seconds. So, again, to say that that, or we go to someone and say, did you know that this coupon site can actually do a promo via text?

to 10 million of their customers and drive them to, you know, sale today. So let’s talk about like what you value, what your customers like, what’s your economics like, and then there are things that can be done or not done. Again, loyalty. Did you know they can target new customers only? Did you know they can target certain thresholds on coupons? You know you could target coupons at orders of $300 or more if you’re, you know, a premium band. Again, we can make sure those are valid. So I just find that the generalizations never hold up.

And a lot of times, again, this is the value of someone experienced running your program or an agency. Like there’s the thing that you see like the rate card or the kind of, you know, basic service, but then there’s a whole bunch of bespoke things that different publishers do, um, that if you know, to ask for, you might find them really valuable. We had during COVID, we had a luxury brand that had never done coupons, didn’t want to do coupons, but they were sitting on million dollars of merchandise that they needed cash for.

Arlen Robinson ([17:33].14)
Yep.

Robert Glazer ([17:45].332)
So we convinced them to try something that was new customer only or $300 AOV only. And the coupons drove higher AOV, like their average order size went up, they liquidated a ton of inventory that they would have sat with for two years. So the devil’s in the details, I think on a lot of these things. And I’m the first person to say, I don’t agree with a lot of these low value tactics and they don’t, but we can pay a 1% commission for this.

Arlen Robinson ([17:45].896)
Mm-hmm.

Robert Glazer ([18:12].348)
type of behavior and we can pay a 10% commission for this type of behavior and then we can let the marketplace kind of sort out which one it wants to do.

Arlen Robinson ([18:20].145)
Yeah, very, very true. Now, I can see how brands, of course, kind of have these conceptions, you know, it makes sense, you know, they may have tried things on their own, outside of doing something formal, then, you know, if it’s not structured, it’s just not going to work. And like you said, in that example, with that luxury brand, you know, they’ve just, you know, kind of maybe stuck to their guns and just didn’t realize that they were leaving so much money on the table by not even

just doing a small discount campaign and kind of going from there. Now, since we’ve said that, of course, technology is really the heart of affiliate marketing, it’s kind of business development empowered by technology. How would you say technology has impacted the affiliate marketing space overall and what tools would you consider that are essential, not only for brands, but for the modern affiliate marketers that are out there promoting brands?

Robert Glazer ([19:19].964)
Yeah, so look for a period of 10 years from probably 2000 to 2010, there was very little innovation. The networks were cash cows. They had built this software, they had gobbled up and consolidated and the technology really wasn’t very different for a while. And I think they were getting exorbitant fees for taking performance fees, inevitably.

on relationships that were going on year after year after year. At some point, that’s not really a performance fee. You’re not going to pay Salesforce a percent of every deal. You pay Salesforce as a CRM tool and you sell the deals. I think what people thought the networks were doing were bringing them these deals. In fact, it was really expensive tracking. Partnerize and Impact both came on the scene and they were pretty smart. They went around to a lot of these network things. They said, look, we’ll rent you the technology.

And you have 200 partners, well, they understood the 90-10 rule. Just the five that you manage and do all this stuff with, like, we’ll just do that on a fixed fee basis, which was of course all of the profit for the networks on that. So I think they started an innovation boom and since then there’s been tons of more software. But for that period of 10 years, there was just almost a duopoly or triopoly.

Arlen Robinson ([20:29].536)
Yes.

Robert Glazer ([20:42].86)
And we’re seeing a lot more innovation now and people competing on different features and different segments and, you know, maybe too much of a race to the bot, maybe from unhealthy margins to too thin margins, cause when people race to the, to the bottom on pricing, but, um, I think that innovation, you know, now, sometimes when one of our clients leaves one platform for another, it’s because they’ve offered them a feature.

Arlen Robinson ([20:57].365)
Yeah.

Robert Glazer ([21:06].856)
You know, there was one platform we were working with and their lead gen stuff just really couldn’t put caps on things before you would hit a fraud level with new affiliates. And someone else came in with a product and said, look, we can look at new affiliates very carefully and get to a certain quality score, but before we raise their cap and all of that’s automated. And so the brand, they were like, that’s all the work that we have to do. Like, great, let’s move to that solution. So I think you’re seeing a lot more comp.

Arlen Robinson ([21:31].85)
Mm-hmm.

Yep.

Robert Glazer ([21:35].996)
competition, I’d like to see more competition on features than price. I think, you know, we went from, again, I think way too high a margins to a lot of people are just racing to the bottom, and that’s not a great solution otherwise. But I’ve always questioned this sort of performance fee, and I think you have to be really clear. Are you paying a performance fee for performance, or are you paying a performance fee for software rental? Most people I know, again, they don’t pay a performance fee for software rental.

Arlen Robinson ([22:05].777)
Yeah, exactly. Exactly. Now you had mentioned, you know, there was that time period where you had these companies like the CJ’s of the world, the commission junctions of the world, like you said, charging these huge servicing fees, you know, year after year for brands just to kind of be included in their network. And now we’ve got the rise of all.

Robert Glazer ([22:24].764)
I always say you don’t pay the sales guy or person, you don’t pay them 20% forever on a deal they close. You give them a year and then they gotta go sell new deals. Right?

Arlen Robinson ([22:32].456)
Right.

Arlen Robinson ([22:35].921)
Yeah, exactly. Because otherwise it’s like, what’s there? What are you paying for? And we’ve got the, of course, the rise of these other brands now, or these companies like the Impact, and there’s several others like that. Do you see there still being space for the commission junctions of the world? Or are they gonna be forced to make some serious changes?

Robert Glazer ([22:40].2)
Right, exactly.

Robert Glazer ([23:01].356)
Yeah, I think they’ve already been forced. I think CJ has been sold a few times. I think these days, again, there’s a lot of competitors and new competitors offering new services and new technology. I don’t think you can sit on long-term technology and not upgrade it in 10 years. That just doesn’t work for any business. It’s a healthy competitive market.

Arlen Robinson ([23:04].954)
Okay.

Robert Glazer ([23:28].244)
place out there. It’s also becoming more global by nature. Like brands are looking for, can we pay out in different places? How does it work if my program scales, right? I think 10 or 15 years ago, if you were going to launch a global program, you might end up with five agencies and five networks. Like, I don’t know anyone who wants to do that anymore. So I think they’re asking the questions from the beginning. If we go to Australia, if we launch in Germany, you know, that’s a pretty, uh, you know, that, you know, how is this going to work? Like,

Can I just extend what I already have? And we looked at, oh, you can work with a global agency like Acceleration Partners. We have some programs executed in four or five continents. It’s much better to work across one platform and one agency than five platforms and five agencies, at least in our opinion.

Arlen Robinson ([24:16].209)
Yeah, for sure. Yeah, I mean, that makes sense. You know, it’s, uh, I mean, I could have just imagined just, you know, we’re dealing with all of these different partners and things, just the management of it all can be, I’m sure it could be kind of overwhelming. Um, no Robert, as we get ready to wrap things up, um, I wanted to see as far as actionable items are concerned for brands that are listening and watching this, just starting off with affiliate and partner marketing, what would you say is there your top pieces of advice?

for achieving success with an affiliate and partner marketing program.

Robert Glazer ([24:50].336)
I’d say find the right person who knows what they’re doing. Make a commitment to it. Make a six to 12 month commitment. Because like SEO, it takes a while to do the work to sort of pay off. Unfortunately, the payoff and affiliate is like a cruel, but the expenses are cash. And so those systems don’t work. We have people come to us and say, this is a huge money loser. We just spent $30,000 over four months and we have…

$20,000 in revenue secured. So we lost $10,000. And when we look at it, we say, actually, you spent 30,000 the first three months on services and tech, and we spent a lot of that time recruiting people and getting them active and otherwise. And so what you saw was your revenue from the program go from 1,000 to 2,000 to 10,000 in the third month, now with 100 partners. So you need to look at what…

And if we just stop now and went away, that’s not gonna fall off a cliff, it might not get better. So you’re kind of mixing this cash expense against this accrual and this will continue to go. So you’d say like, think of an annuity, what is the price you would pay to secure a $10,000 a month in revenue, right? You might pay 60 or $70,000 of that if that goes.

on in perpetuity. So it’s hard to get people to focus on that long term. I think you can really tell the success of a program over a six to 12 month period, but you should have goals. You should focus on recruiting. You should be looking at, am I getting people into the program? Am I getting them active? And are the people that are active generating more sales? Those are your kind of constant leading indicators that’s more important than the current revenue per se.

Arlen Robinson ([26:18].089)
Yeah.

Arlen Robinson ([26:30].526)
Yeah.

Arlen Robinson ([26:34].705)
Yeah, yeah, that’s really good to know. Cause I do see a lot of brands trying it, like you said, after a few months, two, three months, you know, not seeing much of a return and then kind of giving up on it, but it’s like almost anything that you’ve gotta, you gotta give it time. You gotta continually recruit and you gotta work it.

Robert Glazer ([26:55].58)
Yeah, it might not work, but I think you need to give it a fair shot, in the same way you invest in SEO for months before it pays, it’s not paid marketing. Again, you should know in paid search or paid social that week if it works. Like that’s not, this is like business development. You don’t judge business development by week two or no one would ever, you wouldn’t have any business, I mean, the business development people is going out, building relationships, having the dinners, following up. If you start saying where are my sales after three weeks,

Arlen Robinson ([27:08].413)
Mm-hmm. Right, right.

Arlen Robinson ([27:16].225)
Yeah.

Robert Glazer ([27:25].764)
you’re kind of missing the bone on.

Arlen Robinson ([27:28].601)
Yeah, very, very true. Very true. Definitely very well said. Well, Robert, this has been an awesome conversation. Of course, this subject is something that I can talk about for probably hours and I know you can as well. But I know this has been pretty impactful for our listeners and viewers. So I thank you for coming on. But lastly, before we do let you go, I always like to switch gears just so our audience can get to know you a little bit better. If you don’t mind sharing one closing fun fact about yourself that you think we’d be interested to know.

Robert Glazer ([27:52].286)
Yeah?

Robert Glazer ([27:57].448)
Fun fact is I have this newsletter called Friday Forward, which several hundred thousand people get each week now. That actually just started as a note that I sent to my Acceleration Partners team each Friday about just a story about getting better or improvement or something I had seen not related to our business at all. And it actually started with this, just 40 or 50 people in the company and people started sharing it outside the company and forwarded along and it kind of just took on a life of its own. So I spend a good deal of my week kind of

trying to figure out what the one for next week is. So people can sign up for that if they’re interested.

Arlen Robinson ([28:32].41)
Okay. Gotcha. And I’m sorry, that was called the Friday Ford.

Robert Glazer ([28:35].744)
Friday forward, yep, if you Google it, you’ll find it. Or all of my information is at robertglazer.com.

Arlen Robinson ([28:44].537)
Okay, great. We’ll be sure to have the links to that in the show notes so people can check that out and definitely, you know, subscribe to that and see what you have coming out week for week. Well, thank you for sharing that Robert, I really appreciate that and really appreciate having you on. And lastly, before we let you go, if people want to reach out to you and pick your brain anymore about affiliate or partner marketing, what’s the best way for them to do it?

Robert Glazer ([29:05].544)
Yeah, you can find me on LinkedIn, I’m writing there a lot, at robertglazer.com, or we have a ton of content at acce for brands and people looking to free content, looking to get into the industry. Again, books, performance partnerships, and moving to outcomes also kinda help people understand what’s the opportunity for them in partner marketing.

Arlen Robinson ([29:26].653)
Okay, great, awesome. Well, yeah, thank you for sharing that. Definitely encourage people to connect with you on LinkedIn or at your website directly. And they can check you out and everything that you have to offer. Well, Robert, this has been a pleasure having you on and we thank you for joining us today on the e-commerce marketing podcast.

Robert Glazer ([29:44].072)
Thanks so much.

Podcast Guest Info

Robert Glazer
Founder and Chairman of the Board of Acceleration Partners