Vicky Pasche is the co-founder and CEO of Dapper Boi, a brand known for turning a Shark Tank rejection into a thriving 7-figure business. Alongside her wife, Charisse, Vicky has become a beacon of resilience and innovation in the fashion industry, inspiring others with her story of success.

Jesse James Wroblewski is a noted consultant specializing in brand differentiation and the co-founder of Decommoditized, a company that focuses on helping brands stand out in crowded markets. He is passionate about rescuing companies from commoditization, advocating that any brand can achieve leadership positions with sufficient courage and discipline. In addition to his work at Decommoditized, Jesse has been the owner of the digital marketing agency Generations Beyond since 1999. 

Ayat is a recognized expert on experimentation and marketing optimization. She is an in-demand speaker who has presented at marketing conferences throughout the world. With over 16 years of entrepreneurial and marketing experience, Ayat’s has helped companies increase online sales, including eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more.

John Li is the co-founder of PickFu, a consumer research platform for getting instant feedback from target audiences. Thousands of global brands rely on PickFu to help them make better data-driven decisions about their products and marketing. John is passionate about building systems that help others succeed. He has degrees in computer science from UC Berkeley and the University of Washington. John and his family live in the San Francisco area, where he shuttles his kids around in his dream car (a minivan).

Alex Back is the founder and CEO of, an innovative new online platform designed to help match customers with their perfect new couches. Formerly, he was the co-founder and COO of the popular furniture brand, Apartment 2 B (, and bootstrapped the company from startup to acquisition prior to his exit last year.

Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive’s 2022 and 2023 Women in Supply Chain award.

Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world’s fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies.

Hal Smith, the Founder of H Street Digital, is an adept entrepreneur cultivating business growth through data-driven digital advertising. Focused on scaling leads and new customers for consumer brands, his leadership propels the company with triple-digit growth annually. With a track record of managing over $100 million in digital advertising campaigns and a knack for objective data analysis, Hal ensures H Street Digital empowers brands to scale customers profitably.