Shoppers are presently purchasing huge numbers of things online than they do in physical stores. As indicated by comScore and UPS on their research, customers make 51% of their shopping online. This rating is 3% higher from their 2015 survey. This is incredible news for businessmen that own e-commerce shops.

When aiming for traffic that converts you want to look at three metrics. The total conversions per source, the total revenue per source, that’s if it is measurable, and the conversion rate per source. You want to make sure that you are doing more of what is actually working and stop putting in effort into anything that isn’t working and giving you results. But remember that if the absolute numbers are high, very low conversions could be tolerated.