SMS marketing is still an effective form of marketing available out there to consider. Anyone can think about running a SMS marketing campaign to receive the best returns offered by it. This is where you will need to be using SMS marketing software. Anyone who is looking for the best SMS marketing software has few options to consider. Here is a list of 10 such great examples of SMS marketing software available out there. 

1. SimpleTexting

For you to start an SMS advertising campaign that converts, SimpleTexting is jam-packed with both basic and complex capabilities. You may utilize the many segments, text templates, as well as custom fields that are available to you to develop marketing strategies that are specific to every subscriber.

You may bulk-send messages and notifications to every person on the contact list with SimpleTexting. In relation to contact lists, SimpleTexting makes it simple to segment your list so you can start a more focused text marketing campaign. Additionally, you get a smartphone app for both Android and iOS smartphones that has all the same functions.

Pros 

  • It offers two way messaging 
  • You can receive the benefits of an autoresponder 
  • Easy to set up SMS marketing campaigns 

Cons 

  • You will not get unlimited credits 

Key Features 

  • Dedicated mobile apps are available for both Android as well as iOS
  • Multiple users can access the platform for running SMS marketing campaigns
  • You can segment the contact list 
  • Integrated with MailChimp and Zapier 

Pricing 

You can get 500 credits for a price of $29. 

2. JookSMS

On websites like Capterra, JookSMS is recognized as the finest and the top SMS service. This is used by more than 5000 businesses for marketing initiatives. It offers consumers a free demo and trial period. It has a suitable app for its operation that is extremely straightforward and quick to set up, has excellent customer support, and has no additional fees or costs. JookSMS is highly recommended for businesses that look forward to running SMS marketing campaigns for enhancing customer retention. The bulk SMS sending feature is quite impressive, and it has been able to cater to the best interests of all marketers out there. 

Pros 

  • You can get a free plan
  • Easy to focus on customer retention 
  • You can run highly specific SMS marketing campaigns 

Cons 

  • Focuses more on customer retention than traditional SMS marketing 

Key Features 

  • You will be able to use the mobile app for sending bulk SMS 
  • It helps you with building SMS marketing campaigns 
  • You can easily customize the SMS templates 
  • You can access a prepaid plan

Pricing 

The free plan is $0, and it is available for 30 days. Then you can find a few other paid plans starting at $25, which will provide you with access to a specific number of SMS. 

3. ActiveCampaign

ActiveCampaign excels at basic email marketing, but it also has a wealth of options for automating SMS campaigns. The technology is thus perfect for companies who want to connect with clients when they are on the road. The program facilitates SMS marketing automation via connectivity with applications like Bulk SMS and WhatsApp, improving consumer engagement and extending your reach. Additionally, to your previously established process, you can immediately add SMS automation to alert sales representatives, follow up with such a contact, and much more.

Pros 

  • Enables email marketing capabilities within the same app
  • You can easily import phone numbers
  • Affordable 

Cons 

  • Doesn’t come with a free plan 

Key Features 

  • You can automatically schedule notifications and text messages with it
  • You will be able to easily import contacts along with phone numbers
  • You can manage the phone number list manually
  • It is possible to schedule messages at given times 

Pricing 

There are three packages named Lite, Plus, and Professional, which are priced at $9 per month, $49 per month, and $149 per month respectively. 

4. Podium 

To help users expand their consumer base, Podium offers a wide range of cutting-edge but simple-to-use solutions. The platform does wonders for the number of reviews your company gets. Podium makes a special effort to ensure that these evaluations are simple to find on Facebook, Google, and other similar sites.

Additionally, the platform has a web chat function that enables initiating dialogues with your visitors into your website. Because of this, Podium excels in producing qualified leads. Podium is a powerful tool for starting political campaigns. With this platform, you can quickly start personalized campaigns that target certain client segments.

Pros 

  • Offers a large number of integration features
  • You can centrally manage all messages 
  • A free trial is available 

Cons 

  • Lack of AI-driven features

Key Features 

  • You can easily capture leads directly from the website 
  • It is possible to see all messages in one central location
  • It is possible to run custom campaigns 
  • You can increase the volume of reviews easily 

Pricing 

There are three pricing plans named Essentials, Standard, and Professional, priced at $289 per month, $449 per month, and $649 per month respectively. 

5. Sendinblue

You may design bespoke SMS messages using Sendinblue, that you can subsequently send automatically to selected contacts on your contact list to encourage interaction. Simply write a message, select a recipient from your contact list, and arrange for the SMS to also be delivered automatically anytime you like. You may set up commercial SMS on the platform for things like purchase confirmation and delivery information. Using segmentation methods, the SMSs may be considerably tailored. Even better, consider dynamically adding contact details like the name of the business or a last name. Finally, get quantifiable indicators to evaluate the success of your Text marketing strategy.

Pros 

  • Automated SMS delivery method 
  • Easy to customize SMS through dynamic fields
  • You can get measurable results

Cons 

  • Not the most beginner friendly software 

Key Features 

  • You can easily segment your contact list 
  • It offers analytical reporting with detailed reporting to get useful insights
  • It offers automatic SMS scheduling features 
  • You can easily customize the SMS that you send out 

Pricing 

There is a free plan available with limited features. Then you can find two other plans as Lite Plan and Premium Plan, which are priced at $25 per month and $65 per month respectively. 

6. EZ Texting 

With over 165k active subscribers, EZ Texting is a well-known brand in SMS marketing. Any sort of company may utilize this cloud-based text messaging system to interact with its audience using mobile technology. It has a ton of capabilities, like contact management, campaign management, SMS marketing, and custom sign-up forms. Together, they all support companies in connecting with and converting their mobile audience. Additionally, you have access to its enormous template library, which can be utilized to generate SMS as well as MMS messages that are aesthetically appealing.

Pros 

  • This is a feature packed SMS marketing software 
  • You can easily customize SMS that you send out
  • There is no other tool needed when you use this 

Cons 

  • Due to the availability of a large number of features, you might get overwhelmed when using it 

Pricing 

There are three plans available as Value, Essential, and Premium. They are marked at $19, $29, and $49 per month respectively. 

7. SlickText

Among the most reputable industry leaders in SMS marketing, SlickText can help you use SMS marketing to grow your company. It has several features that enable you to use the program effectively, and it functions well on all devices. Additionally, there are no commitments or additional costs, and you are always free to downgrade, renew, or quit the services. SlickText enables you to reach consumers rapidly since people react to SMS more quickly.

To obtain a higher reaction from your target audience, include a photo with your ad. You may utilize every function, whether your company is a restaurant or a store, a school, or a ministry, to guarantee greater business development. No matter wherever you are, you may send bulk text messages. You can also urge your customers to text in to join the advertising campaign. 

Pros 

  • You can easily send bulk SMS 
  • Offers a variety of plans 
  • You can find a free trial period 

Cons 

  • Doesn’t offer a free plan 

Key Features

  • You can send rich SMS as bulk campaigns 
  • You can easily schedule SMS 
  • Offers you the chance to use autoresponders
  • You can easily capture subscriber emails and export them for email marketing assistance as well 

Pricing 

The basic plan starts at $29 per month.

8. TrueDialog

Do you have a development team that can assist you with running SMS marketing campaigns? Then TrueDialog would be a great option available out there to consider. This software is offering some excellent SMS marketing capabilities to you. However, everything is more technical in here. That’s why it is a good idea to be equipped with a development team to proceed with it. For example, the developers will need to learn how to read API documentation and proceed with API integrations, so that you can create bulk text campaigns. Another reason to include this in the list of best SMS marketing software is the compatibility with a large number of third party apps.

Pros 

  • Offers integrations with third party apps 
  • Can manage bulk campaigns quite easily 
  • It offers scalable features 

Cons 

  • Technical knowledge is needed to use it 

Key Features 

  • Offers short codes for convenient customer communications 
  • You can send one to one SMS or bulk SMS 
  • Offers a large number of APIs to get work done

Pricing 

The basic plan of TrueDialog starts at $99 per month. However, you can also sign up for a trial period to experience the features.

9. ManyChat

If you don’t know where to begin, SMS marketing for an eCommerce company might be challenging. But a dependable program like ManyChat may assist in text messaging users and completing sales for a conversation. Now you may interact with your customers without interrupting their day with continuous calls. Within three minutes, one may use this application to email contacts articles, deals, and coupons. Businesses may communicate with clients for free by connecting Messenger as well as Facebook using SMS and emails.

Pros 

  • This is a perfect tool available for ecommerce business owners 
  • Highly reliable 
  • You will be able to close sales with SMS 

Cons 

  • This has been developed targeting ecommerce store owners 

Key Features

  • You can easily send direct SMS to customers with customized content 
  • Can run promotional campaigns with it
  • You can collect customer feedback with SMS 

Pricing 

There is a free plan available. However, the basic plans start at $15 per month.

10. Drip

By sending SMS using Drip, you can increase your earnings by making timely, dynamic, and tailored product suggestions. You may streamline the procedures using Drip’s simple workflow builder to obtain better results. SMS is a direct, concise, and rapid way to communicate with your consumers and customers. They are the ideal conduit to build a strong relationship with them, convey important information, and make money.  

Pros 

  • Easy to manage highly customized SMS marketing campaigns 
  • You can send attention grabbing SMS to the customers 
  • It offers a 14-day trial period 

Cons 

  • Quite expensive when compared to other similar SMS marketing software

Key Features 

  • Easy to set up custom SMS marketing campaigns 
  • You can send short SMS that can grab the attention of customers with ease 
  • Offers rich analytics 

Pricing 

There is a free trial for 14 days. Then you can get 500 SMS for $7.50.

Final Words

Now you are aware about the best SMS marketing software that you can find out there in the market as of now. As a business owner, you should never underestimate the importance of SMS marketing. Keep it in mind and get hold of the best SMS marketing software out of these.