Marketing Experts Reveal Top Strategies To

Arlen
[00:01:46]
Welcome to the e-commerce marketing podcast. Everyone. I am your host, Arlen Robinson. And today we have a guest Luke Lintz who has been in the digital marketing space for 6 years, and has made a massive impact in that short period of time. He has done collaborations with celebrities like Kevin Hart, Logan Paul, Jake Paul, Snoop Dogg, Lil Baby and so many others. It’s my pleasure to introduce the co-founder of HighKey Enterprises, Luke Lintz. Welcome to the podcast, Luke

Luke
[00:02:16]
Arlen. Thanks for having me. I’m really looking forward to this.

Arlen
[00:02:19]
Yes. I’m excited to talk to you, you know, from reading your intro, it’s like, wow. In six years, to be able to create a business and be able to connect with the celebrities at that level is definitely accomplishment. That’s not something that’s easy to do.

Luke
[00:02:35]
I appreciate it, man. And yeah, it’s really been like a, a snowball effect O over the years, didn’t all come like overnight and right, right. Each one of those influencers listed at and celebs influence listed over the course of, of the six years and spaced out accordingly, but yeah, some cool stuff to get into with all of it.

Arlen
[00:02:52]
Yeah. That’s awesome. And yeah, I’m glad you mentioned that there really, in my opinion, I’ve been in the business a long time. I was almost mentioned before we recording, I don’t know if there’s really overnight success stories. I mean, there are, of course, maybe some, one off cases that are anomalies that happen, but most of the time, the, the large percentage is people putting in that work. And I know you, you guys have putting in that work

Luke
[00:03:16]
Dude, 100 agree.

Arlen
[00:03:18]
Definitely. Well, Luke, before we get into it, you know, today we’re gonna be talking about influencer marketing and that’s, I know your bread and butter, and it’s one of the things that has really grown your business. But before we get into talking about that, why don’t you tell us a little bit more about your background and, you know, specifically how you got into what you’re doing today?

Luke
[00:03:36]
Yeah, 100%. So I stored the company high key, and it’s kind of been an umbrella of company. So we originally started back in Canada all the way back in 2016 and we started with an eCommerce company. So it’s gonna be pretty cool for this podcast. Cause we actually come from an eCommerce background and we were selling consumer electronics at the time specifically, we started off with our first product, completely wireless earbuds. So like we were before all the other wireless earbuds on the market, like we were before air pods, Samsung galaxy gear icon, every single wireless earbud on the market we were before. And this is something I wanna really get into with this being more of like an e-commerce focus podcast is that it’s really about like as much as you want to go into like marketing at different marketing techniques, it’s really about having a killer product and like the best product ever.

Luke
[00:04:27]
And then the marketing comes second. And so that’s what we had is we had a really good product and a great product market fit because at the time there was no other wireless S on the market. And so we were able to scale that business up with very little marketing knowledge and no business knowledge at all. We, I was in high school at the time. Wow. And we scaled that and we scaled that up to seven figures in a year and a half in revenue and the profit wasn’t wasn’t that good at all, but it was cool to say that revenue number. And after about three years into business, we made some like pretty epic failures with that company in terms of like over purchasing on inventory, not testing the product first, before releasing a new product, some marketing failures, a bunch of things. And it led us to starting up an agency because we really like honed in on what we were best at with growing that business. And what we realized is we were best at like growing a brand and establishing a brand. And there were a lot of other people in our network, like companies and personal brands coming to us and wanting our marketing services at branding services. And so we started up an agency from that called high agency and that is like snowballed into all the stuff that we’re doing today.

Arlen
[00:05:39]
Gotcha, gotcha. That’s good stuff, man. So it sounds like you took all of those strategies and tactics that you used, you know, kind of back in the day to grow the wireless earbuds business and apply those things to the clients that you’re working with.

Luke
[00:05:54]
That’s literally exactly what we did at the start. And then, then after we started working with clients, things just snowballed where we were able to, we were able to really take off because we were making some decent margins and way better profits than we were in the e-commerce company. So we were able to hire really talented people. And like, I’m pretty happy to say that we have people hired our company and our different departments now in our agency that are way smarter than me at specific things. And so I’m able to be relieved when a client gets on the phone and asks about specific marketing techniques on like TikTok or Instagram or any of these. I’m like, listen, I’m not the expert anymore. I, my team’s the expert. Let me, let me get you on the phone with them. And they can give you a exact marketing breakdown.

Arlen
[00:06:36]
Gotcha. Gotcha. That’s good stuff, man. It does always come down to that team. You know, you can only be an expert in, in so many things you can be, you know, knowledgeable about all things. So it’s good to know that you, you realize that you’re humble enough to believe that, you know, you have the good solid team that is able to really put, help, push everything forward. That that’s, what’s about

Luke
[00:06:57]
100%

Arlen
[00:06:58]
Great. Well, Luke, thank you for sharing that. I mean, that is quite a story. I know it’s definitely gonna inspire those that are listening as well. But as I mentioned today, we’re gonna be talking about, you know, influencer marketing, which is really a hot topic. And I know, you know, most e-commerce businesses that are a little bit familiar with it, but just no, or heard about the power of it. Where do you really just begin with it? How does an e-commerce business get started with influencer marketing?

Luke
[00:07:25]
Yeah, so I’m really passionate about influencer marketing, cuz we started with influencer marketing. That was our number one marketing technique with our e-commerce company. And we actually didn’t even do any direct advertising at the time. We didn’t do any Google ads. We didn’t do any Facebook ads. We didn’t do any type of direct advertising and the entire revenue stream of that seven figures that we generated in that first year and a half was 100% through mean pages. What we call it on Instagram and then through micro influencers. And so this is a technique that still utilized and still should be utilized by any eCommerce company, 100%. And my personal belief on it is like, I’ll give a case study as an example for all the eCommerce companies out there, we’re currently working with this agency and they should mind me mentioning their name. They’re Canadian company called Coco vodka.

Luke
[00:08:17]
And they sell e-commerce like basically like these spritzers that are made of coconut water and vodka, they have really good branding. And the most important thing of like what I said earlier is they have an unbelievable product. The product is so good. And so basically what we’ve been doing is we’ve been doing a specific DM outreach campaign for them. And so we’ve been using our like verified Instagram accounts to outreach, to hundreds and thousands of people per like week in their specific niche. So they’re in like the 18 plus niche and kind of like the college space because it’s like a, an alcoholic drink. And so right. We’re going, going after a few different things. We’re going after people in like the club space, we’re going after people in the party space we’re going after like people who are just like in like lifestyle influencers and literally just DMing them with a very simple pitch.

Luke
[00:09:10]
And our goal is to get people to promote the product for absolutely for free and only an exchange for the product. And people like really people really underestimate this in the whole like influencer marketing space is even in this day and age we’re like influencer marketing has been a thing for like say like the past like seven years now, seven, eight years widely like widely known. There’s so many micro influencers out there that are around like 50,000 followers to 500,000 followers that can bring great exposure to people’s businesses. And they will do that in terms of like posting on their page, just exchange for a product. If you have a really good product that’s in their industry.

Arlen
[00:09:52]
Gotcha. Gotcha. Yeah. I’m glad you mentioned that because I’ve done other talks and webinars and things about influencer marketing and a lot of times that’s what I stress to people and businesses that, that micro influencer niche between, you know, 5,000 to 50,000 or so followers on, you know, Instagram or any of the other social networks is really a sweet spot because there’s so many of them they’re obtainable for smaller businesses, because like you said, you can probably get away with giving them free product. If you do give ’em an incentive, it doesn’t have to be a huge incentive. Like you would have to do those, you know, mega influencers, those people that are at the millions of follower level that are, you know, really those celebs, because those for a small business, nine times outta 10, that’s kind of unattainable to really get a, a celebrity to, to promote your product

Luke
[01:10:40]
Big time. It can be unattainable in terms of the cost. And even if you were able to like say justify that cost at the initial, like getting return on that cost with like a huge celeb, just for an e-commerce company promotion, if you’re a small business would be very hard.

Arlen
[01:10:58]
Yeah. Very, very true. Yeah. Just the return on that ad spend is just, yeah. I mean you would’ve to sell a lot, a lot of product. Yeah. A lot of businesses, not even if they were able to sell that, then when you’re looking at a small business, if you’re talking about a physical product you’re talking about, you gotta have the inventory first to be able to fulfill all of that. And then of course there’s a cost front for that. So it’s, you know, it’s kind of a catch 22. So in, in a way,

Luke
[01:11:25]
100%. Yeah. Yeah. I agree. You

Arlen
[01:11:28]
Know, with influencer marketing with so many that are out there, you mentioned of course, focusing on the micro influencer category, which is 5,000 to about 50,000 followers. So let’s just say on Instagram, that’s a lot of influencers in that category. You know, you can kind of go on Instagram right now and start doing searches. You’re gonna, you’re gonna come across. I would bet, you know, hundreds of thousands, if not millions of people that are maybe in that, that particular category. So it could be a little bit overwhelming when you’re trying to approach people, even if you’re trying to, like you said, and example of the vodka company, you focused on those influencers that are in the party space that are college students, that type of thing. You’re focusing on that, but that still leaves a lot. What are some other ways that a business can narrow down and help try to find that right. Influencer? Because I, I have heard or horror stories as well, where businesses have gotten burned by influencers that don’t necessarily have the reach that they say

Luke
[01:12:29]
For sure, for sure. Well, first of all, the component of like getting burned, you can’t really get burned if you’re just giving up your product in the hopes of exchange. So you only really get burned is if you’re paying heavy for promotion. And that’s where like in terms of valuing an influencer and like paying an influencer appropriately for like their viewership and their potential reach, that’s a huge conversation. There’s like tons and metrics based off of the industry and then like what their engagement rates and follower rates are. But in terms of like looking for influencers in specific industries, I’ll just give us some examples. So for example, in a tech and in a tech eCommerce company, like if somebody’s running anything in like the gaming space or tech space, I would immediately go after Twitch and YouTube influencers, you’re gonna have to go smaller and you’re gonna have to hit people in like the tech, like review space or like anything like around that of like 5,000 to like maybe 25,000 subscribers around like that mark.

Luke
[01:13:30]
But where that’s huge is because YouTube videos rank at the top of Google and the thing about tech products and the thing that I learned with our eCommerce company is it has a higher buying threshold than say, like a clothing product where people usually do more research and tech products. And so like you wanna be all over Google because people are gonna be doing their research before they purchase. If you have a very like impulse purchase product that is going to a younger demographic, I would immediately go after TikTok influencers. And it would really depend on the exact type of product that you have based off of the specific TikTok influencer you go after. But people would be so surprised. And I see it all the time. I spend a bit of time on TikTok every here and there, but my team really like, I have a couple of members on my team that spend literally every single hour of the day on TikTok. And they see all the time, people who have millions and millions of followers on TikTok and you can literally click on their Instagram profile and they have like 20,000 to a hundred thousand Instagram followers where if you reach out to them over Instagram, they’ll most likely respond. Even if you, even if you send DM from like a somewhat like followed account, most likely respond if you have an enticing offer for them. And then it really just depends that the industry, that the product is in based off of like the specific people that they’re targeting.

Arlen
[01:14:51]
Gotcha. Gotcha. Are there any rules of thumb when it comes to, let’s say vetting one of these influencers because we see that there’s a large pool to choose from. And, you know, as a business owner, like I said, they’re not losing a whole lot other than they may be free product, but at the same time, time is money. They wanna waste time with somebody that’s not really gonna really get them any return at all. So they wanna make sure they do still maximize that the amount of time, the effort it is to, you know, get them the product, spend time on, you know, facilitating that relationship. What are some other things that you’ve done your agency’s done, or you guys have done personally to try to vet influencers,

Luke
[01:15:31]
For sure. It’s really all about in terms of vetting an influencer based off of like how much reach it has. It really has nothing to do with the follower number and really all has to do with engagement numbers. And so the engagement numbers, like you’ll get a hang of it once you start seeing people and like actually like working with individual people, but usually a good engagement rate is anywhere from like one to 5% of their total following. That’s like one to 5% of their total following in like likes comments and like viewership on like each of their videos. And this beer is greatly like this could be like the a 5,000 followed influencer could have more engagement than a 50,000 follower influencer. Sure. And a 50,000 faller influencer could have more engagement than a 500,000 follower influencer. And that’s why engagement’s really like the only thing that matters also a key thing in it’s where, like the thing about wasting time is the thing about wasting time and potentially like sending out a product and like then not utilizing it or like utilizing it, not promoting it.

Luke
[01:16:34]
It’s kind of like the cost of doing business with influencer marketing. I would really suggest that any eCommerce company like listening to this podcast and wanting to get into influencer marketing or already doing influencer marketing, I would dedicate one person in their company to handle all influencer marketing. And what they’re doing is they’re handling all the outreach to people, all the research of people, they should be creating lists of like all the potential people and like the industries that they wanna be targeting for like potential influencers in the future. They wanna be doing a specific amount outreaches per week. And then they wanna be like doing audits on like how many people of those are responding back. And then how many people are interested in doing deals. And then the hard part, the most time consuming of like influencer outreach and like securing influencer campaigns with micro influencers is the follow up.

Luke
[01:17:24]
So like after you ship out the product, it’s the follow up of them receiving the product and then nurturing them, seeing like how they like the product gain the response customer satisfaction. And then if they’re happy with it, then being like, oh, you’re happy with it. Let’s continue to work on it. What we found with like we spent like easily over 500,000, just our eCommerce specifically on influencer marketing. And what we found is that working with a small bunch of influencers on a consistent basis goes a way better community than working with a ton of influencers just once. And it’s because they’re like nurturing their community and like the people aren’t just like, oh, this is some random promotion that this company just paid them a couple of thousand dollars for. And it’s the difference of that with their followers, realizing that they actually like and are endorsing this product.

Arlen
[01:18:14]
Yeah. Those are some really key points for sure. You, first off, you mentioned that as a business owner, you gotta get past that follower account. It’s really all about the engagement for sure. But I know a lot of times businesses, they, they see those followers, they see the hundreds of thousands of 200 thousands, but they don’t dig in there and look at the engagement. And it’s pretty clear to see I’ve done different webinars about this. And I mean, you can easily kind of spot a kind of a fake, I guess you could say influencer versus somebody that’s really the real deal. That’s an engaging. When you just look at the post, if you see somebody may have, you know, hundreds of thousands of followers or maybe even millions, but then when you look at their posts, they’re getting, you know, very minimal likes. There’s hardly any comments there’s no back and forth.

Arlen
[01:18:57]
So it’s pretty clear that, you know, this is somebody that’s really, you know, not the real deal they could be, you know, trying to do some type of stem. You never know. So that’s really what you have to focus on and kind of get beyond that follower number. Because as you mentioned from even some of the smaller influencers that have the smaller follower accounts, they’re gonna be getting actually higher engagement because it’s a smaller community and they’re able to, you know, foster a better tighter relationship because it’s gonna be the same people that they’re communicating with on their posts and everything that they’re doing, that they’re really kind of getting to know in a way that’s what you really wanna wanna look for. For sure. And you mentioned also, as far as the influencers are concerned, what I wanted to see is as far as the incentive, of course, we talked a lot about the free product and you being able to do this by just offering free product.

Arlen
[01:19:51]
And the worst thing is if they don’t even use it or they don’t do any engagement or, you know, expose it to anyone and that’s just really the cost of doing business. So now let’s say the, the businesses get beyond the micro influencer level, they’ve grown a bit and they want to kind of take it up to that next level. We’re talking. They wanna get to people that are, have the hundreds of thousands of followers. One of the common questions that I get from business owners is, okay, how do I determine, you know, what incentive to offer them? That’s really going to entice them. Is there a general rule of thumb when you’re starting to get up in those, those higher level influencers?

Luke
[02:20:28]
Yeah. So this gets into like kind of negotiation strategies and like how you can kind of get behind. This is really reading up on any type of negotiation books, any type of negotiation classes to get like strategies on this. But like the strategies that we’ve always utilized with negotiation with influencers is never say your number first, always get them to save their number. And if they say, give me your budget, just never tell them your budget and get them to tell you their price beforehand. Because in reality, when you’re dealing with influencers, any single price that they say, no matter what, for any type of deliverables, it can usually be cut in half. And like people just don’t realize that. And people are a little scared to negotiate for whatever reason. And yet this is like just kind of like sales and negotiation. And so, so usually what we do is when they say a price and we finally get them to say a price for specific deliverables that we’re running, we usually cut it by, like, we take that and we take, we give them an offer back of like 30 to 40% and it really throws them off.

Luke
[02:21:30]
You really have to be careful with this because sometimes you can potentially lose deals by going too low. But most of the time, like these influencers are wanting deals more than your wanting deals because in reality, like there’s millions of influencers out there. And so there’s more of them out there than there is like companies willing to pay. And so, yeah, so it’s a numbers game. What popped into my head from this is kind of like a full proof plan to make sure that like, if you are above the next level of like micro influencers and you’re willing to start paying for influencers, but like scared of like losing a lot of money, a full foolproof plan is doing a Facebook ad strategy coming up with an entire Facebook ad strategy, direct marketing. This can also work for a YouTube ad strategy and reverse engineering it.

Luke
[02:22:18]
So thinking about like the perfect influencer or like a few influencers, that’d be perfect for a Facebook ads campaign in your specific industry, like putting yourself in your customer’s shoes and your client’s shoes. And if they were looking at a specific influencer endorsing your product, who would be the perfect ones and paying those people for it, and then using their content for Facebook ads and YouTube ads. Okay. And it’s kind of a full proof plan. If you’re being into like a bigger level of influencers, you might need to sign a contract with them saying that you can utilize their content. So you just don’t get sued from them or like the no bad water goes in, in between you. But that’s something that we’ve utilized a lot with companies that we’ve worked with to make sure that it’s like full proof where even if the influencer doesn’t draw the traffic, they said that they would using that same content in retargeting campaigns for Facebook and YouTube ads usually does very well.

Arlen
[02:23:18]
Yeah. That’s, that’s great. That’s a great strategy. I actually hadn’t thought about that or heard anyone utilize ads. So the kind of the power in that is even if they, like you said, if they don’t even do anything, you taking their content, you taking their, their image, their likeness, and using it across your platforms, retargeting that that’s really gonna give you a boost because people are still, even though you may not have the direct access to their specific network, utilizing your own, and through retargeting, you can kind of get close. You can get close to reaching what they would maybe be able to reach by just them putting it out on their own.

Luke
[02:23:55]
Yeah. Yeah. We stumbled on this tactic kind of accidentally, but it’s kind of common sense when you, when you think of it, how we stumbled on it was one of the main services that we offer is we offer giveaway sponsorship opportunities. Okay. And so this is what’s allowed us to work with so many celebrities because what we do is we set up a huge giveaway. We do a giveaway of like usually a Tesla or like something really massive, like $40,000 in value. And then we partner up with one specific celebrity to promote that giveaway. And the whole promotion of the giveaway is people can enter that giveaway by following a list of accounts. And we usually have a list of like 82 90 giveaway sponsors. And so each one of those accounts on the following list are our giveaway sponsors helping us pay for the giveaway and then also paying us to deliver the service.

Luke
[02:24:46]
And so how we fell on this Facebook ads campaign is we were doing, we were doing a campaign with Kevin Hart actually, and we were giving away $20,000 in cash. And it wasn’t performing the way we liked it to perform. We were estimating a hundred thousand followers for all of our giveaway sponsors on the list. We were at some pretty high expectations for all of them. And after about day, we were like, we need to switch this up. And so we took Kevin Hart’s video that he made and we put it on Facebook ads campaign. And retargeted all of Kevin Hart’s following on Instagram, specifically on Instagram ads. And it literally drove over over 110,000 followers for all of our giveaway sponsors, single handedly. And so it was massive. And then we start utilizing that for e-commerce companies that we work with.

Arlen
[02:25:34]
Gotcha. Gotcha. Yeah. Yeah. That’s a great strategy. And I see the, and see how that can work and just about, you know, almost any case, there’s just, you know, getting that, that sponsor just, I think the gold with that is that you’re using their content, their likeness, their video, and then you’re kind of running with it, so to speak. So regardless of what they do or what their direct followers do you have that content and their, and likeness, which is where the power is their celebrity and you’re just you you’re going with it. But like you said, you do have to get their conic contract and get their permission to be able to use that first. That’s a key

Luke
[02:26:08]
Thing. Exactly. Exactly.

Arlen
[02:26:10]
Definitely. Well, that’s awesome. Well, as we get ready to wrap things up, Luke, one of other things I wanted to kind of ask you is if you don’t mind sharing maybe some other businesses that you worked with or that you’re familiar with that have launched some other influencer marketing campaigns and what are some other specific things that they did around influencer marketing to be successful?

Luke
[02:26:31]
Yeah. So some other campaigns that we’ve worked with is we’ve worked with some really big companies, like big influencer companies. Like we worked with like people like bang energy, what they do specifically is they do like, do you know, bang energy? Have you heard of them?

Arlen
[02:26:45]
It’s like an energy drink, I believe.

Luke
[02:26:47]
Yeah. Yeah. So they kind of like, do they kind of do like a widespread marketing tactic where like they’re, they’re going after any single influencer. And like they were paying some really good numbers. Their tactic was, they were going after influencers to solely rep their energy drink and not rep any other drinks. So like they were going very aggressively at signing contracts. They definitely had VC funding and stuff, and they were going after any single influencer that was willing to work with them with good engagement rates and do good following. And they were paying them a monthly retainer to promote them with a certain set of deliverables. And at the start they were paying some like crazy rates where like influencers just couldn’t say no to. And so they were really capitalizing on just being so widespread and just being like the company that everybody is seeing across everywhere and being like, yo, what is this all about?

Luke
[02:27:41]
And so that’s a really cool tactic. A lot of the companies that we’re working with currently are in like the entrepreneur real estate space. Okay. Business leaders, that’s kind of like the focus in not necessarily like e-commerce products. And so like when we do individual say influencer campaigns for these personal brands, it’s mainly in the form of getting on niche, Instagram pages. And so like there’s tons of niche, Instagram pages. This is another tactic we used for our eCommerce company, bro earbuds. Okay. And there’s so many niche pages, like there’s like meme pages that are talking about like comedy, like for example, like world stars considered like a meme influencer because like there’s no like actual face to the face to the page. And so working with some of these pages that have like hundreds of thousands of followers and really good engagement rates can be a great way because you can post your own video content on these pages.

Luke
[02:28:41]
And so what, this is another tactic that we use is that we would get influencers, either micro influencers to make content for us or pay like one or two really big influencers for like the Facebook ad strategy. And at the same time, utilizing that content on me, influencer pages. So like you can pay like me influencer pages that are in your specific industry doing like very little research, finding them like going out after like hashtags and finding them influencers that way and paying like a hundred thousand follower page, like a few hundred dollars to repost a main feed post of a video that was filmed and that you paid for, for another influencer, huge tactic that we used to gain more exposure for that.

Arlen
[02:29:24]
Okay. Great. Great. That’s some good stuff. Thank you for sharing that. I appreciate that those are definitely some unique tactics I hadn’t quite heard before, and I know that’s gonna go a long way with our listeners as well. We, and the last thing I wanted to kind of close out this with is one thing that you mentioned a few minutes back, that I think is really important is dedicating someone on your team where it’s their sole responsibility to manage finding these influencers, pitching them doing the follow ups and this kind of nurturing the whole relationship, because it really is a full-time job. I know a lot of times business owners may wanna try to lump this under just somebody that’s already doing some digital marketing for them, but it takes a lot. And especially if you’re really looking to really be successful with it, it’s a lot, you’re gonna be pitching a lot of people.

Arlen
[03:30:13]
You’re going to be scouring Instagram, these other social networks, trying to find the right people, doing the follow ups, creating the relationships. And you’re gonna be doing that all day every day, you know, for the fulltime job to be able to manage that correctly. So I think that’s a key thing there. I think a lot of businesses think, oh, okay. Yeah, we can kind of do this a little bit on the side, but to be able to really be successful, you gotta dedicate at least one person on your team that that’s really their kind of their sole responsibility.

Luke
[03:30:39]
Yeah. It really won’t work out well for any company that’s spending like one day to do outreaches per week. And then like maybe following up with them like every third day and then sending out the product and then like forgetting to follow up after like a week. Like that’s really how that would get you to the consensus of like, oh, influencer marketing doesn’t work.

Arlen
[03:30:59]
Right.

Luke
[03:31:00]
Because you’re just not putting the time behind it.

Arlen
[03:31:02]
Exactly. And that happens. I know a lot of businesses that be tried a little bit, a few hours per week here and there. That’s not gonna cut it. They’re gonna come to the conclusion. They’re gonna think it’s not working, but it’s just because they didn’t spend the time into it. Yeah. Well, well, Luke, you’ve definitely shared a wealth of knowledge for sure. I know I’ve learned a lot. I know our listeners and viewers will as well, but you know, lastly, I always like to switch gears here with my final question is just so our audience can get to know a little bit better. If you don’t mind sharing one kind of closing fun fact about yourself that you think our, our listeners and our viewers would be interested to know

Luke
[03:31:35]
Fun fact. Oh, I feel like there’s a couple of things that I could say a fun fact is actually over the past two years, you’ve gone heavily into the crypto space. And so the majority of my time on a day to day basis is going towards doing research on different crypto projects, doing a lot of marketing for crypto projects and then also investing our personal capital and in a lot of crypto projects.

Arlen
[03:32:00]
Okay. That’s awesome. That’s awesome. So been a little bit, you’ve been kind of successful in the investment standpoint of the crypto cause it’s really, I’ve talked to a lot of people where they’ve really been doing well with it.

Luke
[03:32:11]
Yeah. Yeah. Over the past couple of years, it’s been, I’m glad I’ve gone into it. OK.

Arlen
[03:32:16]
That’s good to know. Definitely good to know. Well, thank you for sharing that, Luke. We really appreciate that lastly. And thank you for coming on to the show. And lastly, before we let you go, if you don’t mind letting our listeners know what’s the best way for them to reach you, if they’d like to reach out to you and pick your brain anymore about influencer marketing.

Luke
[03:32:33]
Yeah. Yeah. Reaching out to me is as simple as looking up at Luke Clint on really any social media platform I’m on practically everything. I mainly spend most of my time in the, in the web 2.0 world on Instagram at Luz L U K E last name L I N T Z.

Arlen
[03:32:50]
Gotcha. Great. Well thank you for sharing that. I definitely encourage our, our listeners to check you out and check out all that you guys are doing with your, your company and you wish you well with everything. And thank you for joining us today in the e-commerce marketing podcast.

Luke
[03:33:03]
Thank you so much, Arlen

Speaker 1
[03:33:06]
Thank you for listening to the e-commerce marketing podcast.

Podcast Guest Info

Luke Lintz
Co-Founder of HighKey Enterprises