If you own an ecommerce store, you will need to pay a lot of attention towards digital marketing. Out of digital marketing methods available to try, email marketing holds a prominent place. However, you should also be careful to use the right email marketing software to end up with outstanding results. From this article, we will help you with locating the best email marketing software that you can use on your ecommerce store.

1. Drip

When you are looking for the best email marketing software for ecommerce, you can’t simply ignore Drip. That’s because it has specifically been designed to help people who wish to run email marketing campaigns for ecommerce businesses. You can easily integrate it with the leading ecommerce platforms such as Magento, BigCommerce, Shopify, and WooCommerce. Moreover, you can easily get that to integrate with Google Ads and Facebook Ads as well.

Pros 

  • Compatible with leading ecommerce platforms 
  • You can easily integrate it to your online store
  • Comes with a bunch of powerful features 

Cons 

  • Targets on ecommerce stores only 

Key Features 

  • You can easily track your customer journey with the help of it
  • You can create automated workflows 
  • It provides you with access to some essential customer engagement metrics

Pricing 

The starting price of Drip would be $19 for a total of 500 contacts. You may try this for a 14 day trial period and then get started with it. 

2. Sendinblue

If you don’t want to pay for your email marketing software based on the number of contacts you receive, you may start using Sendinblue. In other words, this is a great platform where you don’t need to worry too much about your monthly bills or the growth of your customer list. You will simply be able to automate your email marketing campaigns with it and experience the benefits that you get. Features such as segmenting users, sending automated follow-ups, and creating workflows are quite impressive. They tempt people to start using this email marketing platform for ensuring best results with ecommerce stores. 

Pros 

  • Comes with rich automation features
  • You can segment your customers
  • It allows you to send SMS Directly 

Cons 

  • Pricing can be high as you don’t pay for the contacts 

Key Features 

  • Sendinblue will help you to store all information related to contacts, such as previous meeting or call documents.
  • You can integrate this with your existing CRM
  • You can develop an automated conversion machine with it
  • It will help you with retargeting the visitors who come to your website. 

Pricing 

You can send up to 300 emails in a day for free. But if you want more, you can take a look at paid plans starting at $25 per month. 

3. Moosend 

If you are searching for the best email marketing software for ecommerce that offers a personal touch, you may take a look at Moosend. It will not just help you with managing the existing customers but can also get help with expanding the customer base along with time. On top of that, you may automate your workflows and track all the efforts that you spend to take the business to greater heights. Along with Moosend, you will be getting access to a rich and feature packed email editor. This will help you to run a comprehensive email marketing campaign, with no experience in coding at all. 

Pros 

  • Easy to use 
  • You can create simple customer segments depending on their demographics
  • You can get hold of rich analytics tools  

Cons 

  • It doesn’t offer complete email customization features 

Key Features 

  • You can segment your customers based on their past purchases or demographics with it.
  • It is compatible with all leading ecommerce platforms such as Zencart, Opencart, and WooCommerce.
  • You can track and analyze multiple metrics such as bounce rates, click-through rates, and total open rates 

Pricing 

A free plan is available for up to 1000 subscribers. Then you can find paid plans starting at $10 per month. 

4. Omnisend 

You can easily ensure the growth of your digital marketing campaigns with the help of Omnisend. It provides some rich features, such as push notifications and SMS sending. By using these features, you can make sure that you are delivering a seamless experience for all customers in their interactions along with your business. The content editor of Omnisend is quite impressive, where you can fully customize your emails without any coding knowledge. It also delivers you the chance to fully customize your emails with drag and drop features. Moreover, you can add dynamic content blocks into your emails, such as scratch codes, discount codes, and even product recommendations.

Pros 

  • You can fully customize your emails
  • It offers rich marketing automation features
  • You can create a personalized experience for your customers 

Cons 

  • It is not the cheapest software 

Key Features 

  • You have multiple methods to engage with visitors such as sign-up boxes and landing pages.
  • It offers a seamless experience when integrating with Google Ads and Facebook
  • You can send highly personalized messages 

Pricing 

You can send emails to up to 250 contacts for free. This is limited to 500 emails per month. Then you can buy paid plans, starting at $16 a month for a total of 500 contacts. 

5. Klaviyo

While you are searching for the best email marketing software for ecommerce, you can’t simply ignore Klaviyo and proceed. The process of integrating Klaviyo with a popular ecommerce platform such as Magento, Shopify, and BigCommerce is something that you can easily do. It will also help you to enable marketing automation by capturing data throughout different channels. You can also find a massive collection of mobile optimized email marketing templates inside Klaviyo.

Pros 

  • Easy to integrate with your ecommerce store
  • Ideal for all sorts of email marketing campaigns
  • Drag and drop editor 

Cons 

  • Availability of dynamic data blocks is limited 

Key Features 

  • You can segment your customers effectively
  • You can send personalized emails based on customer segments
  • You can easily add product recommendations 

Pricing 

The basic plan is priced at $20 where you can send unlimited emails. However, a free plan is also available for 250 contacts and 500 emails per month.

6. ActiveCampaign

While you are searching for an email marketing automation platform with rich features, ActiveCampaign would be a great option to consider. This tool is quite popular among digital marketers as it offers powerful marketing automation features and a drag and drop email builder. You can also integrate your CRM with ActiveCampaign and nurture your existing customers. The emails that you design with this tool would be visually appealing. On top of that, you can deliver highly personalized content with them as well.

Pros 

  • Easy to use without coding knowledge 
  • Offers dynamic content blocks
  • Can be integrated with the CRM 
  • You can define custom audiences 

Cons 

  • Not compatible with all ecommerce platforms out there 

Key Features 

  • ActiveCampaign allows you to segment your customers based on their behavioral data
  • You can access advanced customer segmentation and email automation features
  • You can get hold of advanced analytics 

Pricing 

You can try this software for a 14 day trial period. Then the basic plan would cost at $9 per month and professional plan would cost at $129 per month.

7. AiTrillion

AiTrillion is known as an email marketing software that delivers powerful features. Along with this tool, you can get your hands on more than 11 different ecommerce marketing apps. These apps can help you with taking your email marketing campaigns to the next level. For example, you can maximize your customer engagement with the help of it. The presence of pre-built workflow automation features in this tool is quite impressive. You can also send targeted campaigns with the help of this tool. 

Pros 

  • You can easily engage your customers with it
  • It helps you to send emails based on customer behavior
  • You can send product recommendations quite easily 

Cons 

  • Base plans are quite expensive when compared to base plans of other similar tools 

Key Features 

  • It has pre-built features for workflow automation
  • You can segment the customers based on them behavior
  • You may send targeted campaigns with highly personalized content 

Pricing 

All the apps are available for free in the 30-day trial period. Paid plans are starting at $49 per month, where you can send up to 75,000 emails. 

8. SmatrMail

You can streamline your email marketing campaigns to get the greatest number of conversions when you are using SmatrMail. In fact, you may think about using this tool to send out different types of emails. No matter what you send, there is a high possibility to end up with delighting your customers. The ready to use templates available with this tool are quite helpful. The good news is that all those templates are optimized for mobile devices. Hence, you can get impressive click-through rates and open rates with them.

Pros 

  • Offers rich automation features
  • Mobile optimized templates
  • You can easily create automated marketing campaigns 

Cons 

  • No free trial period is available 

Key Features 

  • It can be integrated with all popular ecommerce platforms, including WooCommerce, BigCommerce, PrestaShop, Shopify and Maropost. 
  • You may design segments depending on their on-site behavior and shopping cart.
  • You can easily engage with your customers by using it. 

Pricing 

The unlimited plan is available for a price of $99 per month. Then you can find a free to use standard plan, which will only limit you to 12 emails per month.

9. MailerLite

If you are looking for the most affordable and best email marketing software for ecommerce, MailerLite is a good option to consider. Regardless of the affordable price tag, you may think about using this tool for creating highly advanced email marketing campaigns. The email marketing campaigns will deliver powerful features such as popups, landing pages, and marketing automation. You will not need to have any coding knowledge to use this tool because of its drag and drop email building feature. The email marketing campaigns you run would deliver impressive results as well. 

Pros 

  • You can personalize all your emails 
  • You may create interest groups with ease
  • It provides deeper insights about your customers 

Cons 

  • Some of the lesser known ecommerce platforms are not supported 

Key Features 

  • You can integrate with the leading ecommerce stores without any challenge
  • It provides you to have deeper analytics about your customers
  • You can highly engage with your customers 

Pricing 

The free plan is providing 1000 contacts and 12,000 emails in a month. However, unlimited emails are available for 1,000 contacts and above starting from $10 per month. 

10. Firepush

If you are using Shopify, you may think about using Firepush for your email marketing campaigns. You will not just be able to engage with your customers over emails but can also do it with SMS messages and push notifications over the web. The email templates that you can find in Firepush are quite intuitive. In fact, it will help you with creating customer centric emails.

Pros 

  • Intuitive email templates
  • You can boost loyalty with available templates
  • Provides additional tools for maximum engagement 

Cons 

  • Compatible only with Shopify 

Key Features

  • You can set up advanced email marketing campaigns with it
  • It is compatible with other marketing apps such as Gorwave and Loox. 
  • You can discover an in-built email validation tool

Pricing 

Paid plans of Firepush start at $15 per month, where you can send up to 6,000 emails.

Final Words

These are the best email marketing automation software available for ecommerce store owners as of now. Pick the right tool out of these, and you will be able to take your email marketing campaigns to greater heights.