If you run an e-commerce business, it will not be surprising if you are always looking for the best marketing strategies. After all, your online store will not succeed if you cannot generate sales.

For one, marketing ensures that people know that your business exists. It also allows you to compel customers that your products are worth buying. 

Whether you have zero idea how you can promote your online store or want to step up your game, we got you covered.

In this post, we will share with you proven e-commerce marketing strategies that can help boost your website traffic and sales:

1. Effective Web Design

If you are planning to start your e-commerce website, effective web design is one of the best tools you can use to scale your e-commerce business. 

Every aspect of your e-commerce business should be tailored to deliver the best user experience possible. This includes your company logo, site appearance, usability, and marketing brochures.

On the other hand, poor web design can kill your business in the long run. Here are some helpful ways to optimize your site design:

  • Optimize your page loading speed. You can use Google PageSpeed Insights to check your site’s current loading times. 
  • Target your existing customers with remarketing ads and email campaigns.
  • Optimize your site for mobile.
  • Harness the power of your landing page. 

2. Content Marketing

Content is still king. And the internet is content. 

Meaning for you to market on the internet effectively, you need content. 

But what do we mean exactly when we say content marketing?

Well, this is the process of building and creating online materials. This can be in the form of blog posts, GIFs, images, infographics, or videos to attract your target market’s attention. 

If not for promoting your products, you can also use content to educate your customers about what you sell. It can be as simple as sharing with them how your products can help solve your customers’ problems. 

One of the reasons content marketing works like a charm in your e-commerce marketing strategy is because Google loves content. It is one of the top three ranking factors

So, by creating and producing content, you can rank search engine results, driving traffic and sales to your e-commerce website over time. 

This works with videos as well. 

YouTube is a search engine too, and Google also owns it. Meaning, your YouTube videos can even rank on Google search results. That is if you practice YouTube optimization

3. Social Media Marketing

Social media is more than just late-night tweets, inspirational quotes on your Facebook feed, or stunning photos on Instagram. 

You can use these platforms to build awareness about your brand and products. You can also use it to generate leads and drive sales. 

However, keep in mind that not every social media platform will be an excellent fit for you. Know who your target audience is and start from there. 

Fortunately, content management systems (CMS) like Magneto, BigCommerce, WooCommerce, and Shopify allow you to integrate your catalog into various social media channels easily. As a result, you can quickly get product details from your ads. 

Also, shopping inspiration platforms like Instagram and Pinterest had been stepping up their game for e-commerce giants. 

For instance, Pinterest added the “Product Pins with Shopping Recommendations.”

This allows e-commerce companies to sell items and products on the platform if you are not aware of it yet. Yes, shopping on Pinterest is a thing now!

4. Email Marketing

Yes, a lot of people believe that email is so old school nowadays. 

Well, it’s true. Email marketing is a tried and tested email marketing technique that still works!

According to recent data by Statista, the number of email users will reach 4.3 billion by 2020. 

So, now is the perfect opportunity for you to send the ideal marketing email to your customers. There are many automation tools out there that let you send automated emails. Some examples are shopping cart abandonment (SCA), sales, promotions, product launches, and so much more. 

It will ultimately remind your customers who your company is and what are the products that you sell. 

Here are also the types of emails that you should be sending:

  • Welcome email: The email that your subscribers will receive the moment they join your email list.
  • Email nurture series: A series of emails you send lets your customers know more about your brand, how your company works, and niche.
  • Cart abandonment email: The email you’ll be sending if visitors fill their carts but did not check out.
  • Email receipt: This is the email that you send to confirm the purchase of your customer. It’s also a great time to send them promotions.

5. Search Engine Optimization

Search engine optimization (SEO) can be one of the most cost-effective digital marketing strategies known to man. However, not every business owner regard it as such. 

So, what is SEO in the first place, and why should you care? 

For starters, it is the process of optimizing your website for specific keywords. That way, when someone typed in a relevant query, your e-commerce website will appear as part of the search engine result.

So, if you sell shoes for men, you should optimize your website for “shoes for men” and other related keywords.

Another thing you should consider is the search result rankings. Search engines like Google use various factors to rank a website. And one of them is relevance.

So, how do you accomplish that? 

  • Go through the most thorough answers to a wide range of questions about a particular topic.
  • Use visuals like images, videos to explain your points.
  • Offer a better user experience, like a faster site, great mobile experience, a highly intuitive interface, and so on. 
  • Get people talking about you or linking to your site. 

It also helps that you make thorough and visual product descriptions. Stunning and eye-catching imagery can drive website traffic, decrease your bounce rate, and boost your conversions. 

6. Pay-Per-Click Advertising

How many times have you told someone or yourself to “Google it!” if your question? Probably too many times.

According to Internet Live Stats data, the volume of searches on Google grows about 10% yearly. 

When people use search engines such as Google or Bing regarding the product or service you offer, see to it that your presence is known. 

Craft a robust paid search, display, or video strategy that will enhance your overall brand presence and improve your sales. 

7. Mobile Optimization

Chances are, you’re always on your phone, and so are your customers!

In today’s time, it’s essential, more than ever, to come up with a mobile-responsive site. 

According to data by Statista, 39.6% of e-commerce sales are from mobile, and expected to grow to 49.2% this year. 

Ideally, your check-out process, especially if it’s on mobile, should be seamless. 

Doing so will boost your conversion rates and e-commerce sales. You need to pay close attention to the device types so that you’ll be more strategic when it comes to your sales. 

8. Product Descriptions

When people go online shopping, chances are they’ll rely on the product description. That’s because they expect the description to answer all the possible questions that they may ask a customer rep in a physical store. 

By adding keyword-rich product descriptions, this will enhance your overall shopping experience. 

Apart from that, it will cut back any need for refunds for your business. 

By adding helpful and compelling product descriptions, this will be highly beneficial to your site’s SEO. It would be ideal if the product descriptions are original and not copied from elsewhere.

Sure, you can use the manufacturer’s product description as a starting point. But what you can do is expound on it so you can come up with a unique description. 

It will be easier for search engines to crawl your pages and show the results every time they look up for your products online.

9. Humanize Your Brand

People trust people and not robots.

So, take some steps to ensure that people see faces behind your brand.

You can showcase to your audience how your products are made, and in the same way, post testimonials and images of your most loyal customers. 

Communicate with them, respond to their queries, comments, or reviews. 

Take the time to send them more extended responses so that they’ll know that you care and work hard to give them the best experience possible. 

Final Thoughts

You have to remember that there is no such thing as a “perfect strategy.” Nonetheless, there are proven strategies that you can use to promote your e-commerce business. 

That said, you should run through the different strategies that we have mentioned in this article, decide which ones you will use, and test it out. 

If it works well for you, then double down on it. And then dabble on another tactic once you see some excellent results.

Over time, you will figure out what are the best e-commerce strategies that will work for you. Best of luck!