Marketing Experts Reveal Top Strategies To

Arlen: Welcome to the eCommerce marketing podcast. Everyone. I am your host Arlen Robinson. And today we have a very special guest Mike Begg, who is an entrepreneur that has extensive experience in building eCommerce and online businesses. Mike’s first businesses, two Amazon private label brands, sold over $2 million in sales solely through Amazon. Mike then went on to found AMZ Advisers with his two partners taking his knowledge as a seller to help other brands succeed on Amazon. He and his partners have grown AMZ to managing over $10 million per year in ad spend and more than $100 million per year in Amazon sales. Mike and the AMZ team also operate AMZ Courses which educates Amazon sellers on how to increase sales on the platform. He enjoys scaling and finding ways to do things better, and has built an international office for his company in Mexico where he currently resides. He also loves sharing advice and tips on anything related to Amazon, improving business efficiency and establishing companies internationally. Welcome to the podcast, Mike, 

Mike: thank you so much. Thanks for having me here, Arlen. I really appreciate the opportunity to speak to your audience. Share my knowledge about Amazon and just my business experience with them. 

Arlen: That’s great. And I’m excited to talk to you as well, because of course, Amazon and optimizing your eCommerce sales through Amazon and other platforms of course are a hot topic.

These days, every business under the sun right now, because of this COVID-19 is. Positioning themselves, or rather should I rather say repositioning themselves to have a more solid presence online, whether that’s through Amazon or direct to consumer sales through their own websites, you know, that’s where everybody is scrambling right now because all of these shutdowns that have occurred and all of the brick and mortar stores that have been forced to close their doors, they have really no other choice.

But to sell online, if they at least have any possibility of doing that in order to keep things small. And that’s, that’s really the route that they have to go. So I’m really excited to dig deep into how you can enlighten the fun maximizing, uh, you know, your sales and positioning across for SEO as well as your listings on Amazon.

But before we get into all of that, why don’t you tell us a little bit more about your background and specifically how you got into what you’re doing today? Sure of 

Mike: course. I think I have a little bit of a strange pack round when I piece it all together. But when I graduated college, I got into consulting.

I started working for a big four company from there. I, you know, I realized I wasn’t really enjoying what I was doing. It was still working in a lot of other businesses and seeing what was going on, but I wanted something a little different from there. I went into real estate development with Sears corporate.

Who unfortunately aren’t doing too well right now, but I worked on the real estate side looking at ways to reposition their mall assets and their big physical stores, how to redevelop them, what stores to get out of from there. I kind of saw the changes that were happening in the marketplace. Seeing that store traffic was falling, less.

People were coming to the store. More people were coming online and myself and my partners today, as well as another partner is no longer working with us. I started selling our own products on Amazon and then from there evolved, and now I provide agency services to other sellers looking to grow. 

Arlen: Okay, great.

That’s some good stuff. And quite a transition there, like you said, going from real estate development, working with on the. Corporate real estate side with, uh, with Sears and then pivoting to SEO on Amazon, if that’s quite a shift. But I think your shift actually does kind of speak to the, you know, the sign of the times, really brands such as Sears and all of these other larger, big and mortar brick and mortar brands, these huge anchor stores that took up a large footprint in all of these malls.

They’re all going through the same thing now. And they’re repositioning themselves. To create a more solid online strategy, because I think that at this point they really have no choice. I think it’s really just either sink or swim right now. 

Mike: Exactly. This is what you were saying a little while ago is that everyone’s out playing catch up to get online.

Whereas a lot of these companies that had the assets that had the money to get ahead ahead of time, they failed. And now they’re either struggling to catch up. It’s a sad thing to see, but it’s what 

Arlen: happens. It is, it is, you know, I think playing devil well, the advocate, I think with a lot of the brands we’re doing is they were sitting pretty good for a long time.

You know, they were, they were sitting fat where the days of, uh, kind of dating the soul. But I recall in the eighties, when the Sears were the big, the main anchor stores at these malls, you know, you had a few other shops and things, but you want a new pair of shoes. You went to Sears and well, it wasn’t too many other, other options.

And so. They had a good, they ate good for a long time and they were kind of living high on the hog for quite a while. But I think when that happens for such a long time, you get complacent. And I think that’s what happened with a lot of these brands. They didn’t really anticipate the shifts or maybe they saw it.

And I don’t know, it just didn’t create the strategy in time, but it is what it is and kind of, we are here today. So. You know, one of the things that I’m really wanting to kind of start off with, because the majority of our listeners of course, are eCommerce brands, companies that have an existing eCommerce company, or maybe looking to start one, or it could be listeners that are tasked with marketing an eCommerce business, and they’re looking to find.

Some really ways, especially nowadays to really get out there. And so I think one of the questions, just from my own personal experience, dealing with smaller businesses and smaller eCommerce businesses that are thinking about marketing and thinking about strategy, I think they have the same kind of question and it really comes down to, is it makes sense or really why does a brand need to.

Spend money on advertising. If their website is SEO optimized. When I’m talking about SEO optimize, I’m talking about, you know, the regular Google, organic listings. People always often have that question. And they’re saying, why do I need to do pay-per-click if I can just go through through the due diligence, create all my content and start raking organically.

Does it, you even need to pay for advertising? What is your kind of response on that? I think 

Mike: it’s two different things. Really. When you’re talking about setting up your SEO, I mean, you’re investing a lot of time creating content, building the wings, getting all these assets to point to your website, but at the end of the day, any competitor or third party can come in there and wait on your keyword term, sticking steal your traffic, or possibly looking for it, all that effort and time and money that you invest in acquiring an SEO customer.

Right. It means that you’re wasted because it’s just going to go to the customer, to the other client now. And if, you know, if they’re doing their marketing the right way with retargeting, email marketing campaigns, whatever it may be, they’re going to continue to have that customer coming back to them. So now you’ve lost a customer and all that time and costs that you put to acquire them is wasted.

So I think that’s part of the problem where a lot of as companies get too focused on SEO and don’t focus on the paid advertising side. The other reason is that you need the paid advertising to really scale your business. It’s a lot easier to get people to your website, through a paid ad that is to build that traffic over time through SEO and the more people you get to your website, the more opportunities, like I said, you have to retarget them to offer promotions that I send to purchase more.

And I think that’s really where a lot of companies. Need to be spending more on their advertising, whether it’s on Amazon or Google or display advertising, whatever it may be. And they aren’t doing enough. 

Arlen: Right. Yeah. And that makes a lot of sense. The biggest thing that kind of stuck out from what you said is with SEO, it’s it is really a longterm play.

It’s something that does require, like you said, a lot of time, a lot of investment. And you’re not going to usually see overnight success with their SEO. You’re doing your search and optimization. It’s going to require a lot of content, building link, building, forming relationships, online, constant collaborations, you know, you name it.

And all of those things that I just mentioned take time. And so not that you should shy away from doing that. You definitely need to do it, but at the same time, compliment your. Traffic building efforts through paid search. So you really have to, I believe these days, a little bit of both and really all at the same time, because, you know, while you’re growing your SEO to get some immediate traffic to get some immediate sales, there’s really no kind of other better way to do it than a paid advertising.

Mike: Exactly and things are moving faster than ever. And like a lot of businesses don’t have that time to really put into the long game of SEO. It doesn’t mean you shouldn’t invest in it. It’s just, how do you keep your business going? You need paid advertising to do that now most bluff. 

Arlen: So as far as paid advertising is concerned, you definitely are, you know, an Amazon expert, as we mentioned earlier in, in your intro.

So, you know, what do you think are some of the best. Ways to start marketing your product and with a small advertising budget on Amazon. So, and a lot of our listeners these days could be strapped for cash. It’s really competitive out there, the online space now, more than ever. So, you know, how do you do it with just a small budget?

Mike: Right? So, yeah, this is a very tough question because there’s so many different advertising products on the Amazon side that maybe even some sellers aren’t familiar, how they all work. But at the end of the day where you want to be investing your advertising budget is on the levers that actually drive the most sales for you.

So if you’re very conscious about what your budget is, what your ad spend is, there’s a few different things you can focus on. First of all, I’d probably start with automatic campaigns and this is where Amazon will actually do the ad placement for you on different search results, pages, different product pages, a lot of different areas, and that will help.

You get more data on what keywords are working for you, what keywords aren’t or where you should be targeting. And then the other type of candidate pain where you can gain a lot of leverage is in the product, hard to be campaigns. So with a product targeted and campaign, you can essentially capture a lot of low hanging fruit by taking yeah.

Your product. Let’s say, you know, if it has good reviews, if it has a lower price point, if it has things that differentiated from the competitors. You can then target your competitor products, get on the same page as them. And you know, the customer sees your products cheaper than the competitor. There’s a good chance that they’re going to come to your page after, because the end of the day, the shoppers on Amazon, they’re not that brand loyal, but just looking for the best 

Arlen: deal.

Yeah, that is so true. And that’s what I think. Well people realize, but yeah, you’re so right about that. There’s no really kind of brand loyalty in any way. That’s coming on Amazon Williams for the best bang for their buck. They want a quality product, of course, but they want to pay the best price and that’s really what it comes down to.

So I totally understand that. Now, as far as kind of getting yourself out there, you’re selling on Amazon, you know, you’re looking at these different Amazon marketing avenues and vehicles. I talked earlier a little bit about, of course, how traditional SEO works for. You know, let’s say optimizing your site for Google.

And, you know, I think I mentioned kind of a whole litany of different things that come into play, which can include link building content, building on your own site on page as the off pages, you know, collaborations, guest posting, you know, the whole nine, it goes under the category of search engine optimization and activities.

Did that fall into that category? So how does it differ for Amazon SEO and how do you sure. 

Mike: So Amazon SEO has a couple different factors that come into it. The algorithm that governs Amazon is called the 89 algorithm. Some people call it a 10 now because Amazon’s made some changes, but essentially it’s the same.

And what it values is the sales velocity. So how many sales you’re getting and your sales history. So how long, how long have you been getting those sales and your conversion rates? So how many customers are coming to your page and converting once they find the product? The conversion rates for us are some of the most important metrics, because we believe that the conversion rate shows Amazon how relevant your product is for a search term.

So for example, if you search dog joint supplements and you purchase one product over another. That conversion is a signal to Amazon that it’s more relevant. So in traditional SEO where you might be looking for it, whatever has the most links or has the best long form content to show up higher in the search results here, it’s on.

What do customers say is the most relevant to the specific search term 

Arlen: they’re looking 

Mike: for? What are they buying? They search for a specific search. And that’s really the way that the algorithm itself works. When it comes to doing the actual SEO, there’s a lot of different tricks and tips that you can do, and I’m glad to cover all of those.

Well, 

Arlen: yeah, that’d be great. I would just say, as far as some of those, I guess, tips that you say, I guess you could say that are. Really kind of, um, I wouldn’t say necessarily easy to answer, but tips that an Amazon seller can really kind of get started with immediately. What would you say are some of the most, I guess the easiest quick wins, so to speak.

Mike: Well, you know, it’s not that it’s that hard for anyone to really create good SEO content for Amazon. It’s more that they just need to focus their time and do their work and do all the research and make sure things are done certain way. So obviously the process is going to start like you doing some keyword research and identifying what the most important keywords are, and then probably identifying what your main keyword is.

That, when it comes to putting all these keywords within your listing and in different places. Yeah. You have a lot of different options. You have your title. Once someone comes to the page, you have your bullet points and you have your product description, as well. As in the backend of Amazon, you have an area that puts search terms.

Each field has a certain number of characters that you can use where you should put certain keywords things like. So the first thing you want to focus on is taking that main keyword you’ve identified and put it into the title. That’s where you should put your main keywords, your most important features about the product, but you also shouldn’t be keyword stuffing.

You’re only allowed to use about 80 characters in total. So you want to make sure that the title is clean coherent, but also features what the main keyword is that your target beyond that you have your bullet points. Where again, you have a little bit more leeway because you can right up to, I believe it’s 500 characters, her bullet point.

However, we usually try to target about 250. Cause when you get the 500, it looks a little cramped on the page, but within these bullet points, you also want to use longer tail keywords that are phrase related beyond that you have your five bullet points. And then beyond that you have your product description, which is up to 2000.

And again, it needs to be a coherent flowing story. You really shouldn’t stop keywords in there, or it’s not gonna work, right. There’s a lot of sellers that I’ll just use the 2000 characters, 50 different keywords or a hundred different viewers or whatever it is, but that’s not really the way Amazon works.

Uh, apart from that, the backend is you have search terms. You can put up the 250 or less keywords characters. Excuse me. What search terms there. You want to make sure violate this is, I know there’s a lot here. I’m sorry. You want to make sure that you’re not duplicating keywords. So if you’re using a keyword on the front end, you don’t need to put it in the back end.

If you’re using the main keyword in the title, you don’t need to use it again, bullet points. So this allows you to get more of a diverse keywords. And this is why the keyword research portion is so important because you can find the exact positions where you want to put each keywords. You can plan everything out.

And that’s going to help you get the best SEO results. Amazon’s algorithm is also designed to take the terms and phrases and everything within your listings, within your content, the bullet points, the title, the description, the back end. And they’ll also combine the words in any order. So even though a phrase might not be next to each other, you may still rank for that phrase because Amazon sees it in three different places, looking at your listing and then combines it, indexes you for that 

Arlen: search.

Okay, great. Yeah. That’s awesome. Those are some great tips. There’s of course, a lot of similarities in Amazon SEO with regular SEO, like you mentioned the keyword research aspect of it coming up with a clear story, not just, you know, keyword stuffing, all of those things I think are relevant in both areas.

I’m under that SEO and regular SEO. So yeah, definitely a lot of similarities. So, you know, If you have someone on your team that’s familiar with doing just traditional, as you know, it seems like for them to do some Amazon SEO would not be a stretch for them to apply what they know and what they’re currently doing for your site directly, you know, doing that same thing for Amazon.

Mike: Yeah, exactly. I mean, the SEO is not that difficult. If you have someone that can write good sales copy and understands how keywords work. It’s not that much of a challenge. And for some categories, maybe the SEO alone will work, but other categories there’s other aspects that you need to 

Arlen: focus. Gotcha.

Gotcha. And I can imagine what some of the more competitive categories, you know, there’s some other things you’re going to need to do as far as the paying options of paying for advertising and sponsored options and things like that. So, yeah, I guess it just really depends on your category that you’re, that you’re in now.

I’m a huge advocate on kind of learning from the mistakes of others and other brands. You’ve mentioned a few things in which some brands fail on Amazon and I’ve, you know, I’ve kind of seen some of these things myself. You mentioned the brands that are out there with their listings and the bullet points that are just obviously just stuffing keywords, as many as they can in the listing.

And if you try to read it, it kind of makes no sense. There’s no kind of clear story. For their whole product there. So those are a couple of things, but where do you see some other brands? What are some other ways that brands fail when it comes to selling on Amazon? 

Mike: Yeah. So one of the biggest areas that brands fail is they don’t ask enough and the platform too many people think that they’re just going to put their listings up on Amazon and start selling from day one.

That’s it. And that’s what they do. And then their sales don’t grow. You need to be able and willing to invest in your advertising on the platform, because that’s really, what’s going to gain you the traction and the visibility over time. Amazon has what’s known as the flywheel. So it’s essentially the more sales that you get, the higher your product starts ranking.

The more sales you continue to get your product continues to rank higher and so on and so forth. But how do you get those sales? If you’re not indexed? Well for main keywords, sometimes some categories are extremely competitive, like health supplements, the cost per click for some of these keywords, just to give you an idea of the competition is sometimes $25 or more per click, 

Arlen: which is insane.

Mike: It’s crazy. So really what you need to do is you need to start advertising on keywords that are going to lead to sales for your products. As the sales continue to increase, your SEO will improve on the website. You’ll need to find new ways to increase your budget. And then it’s just a matter of scaling your advertising to help keep pace with your organic sales or help push your organic sales further along.

Arlen: That makes sense. I see how that can be a struggle for bland brands are in those competitive areas. Like you said, the supplements it’s like. In order to, to rank effectively and to be prominently listed, you got to have the sales, but it’s so competitive. How do you get those sales? So, yeah, I see you have to be really kind of unique and creative and I’m sure there’s other ways you have to kind of come into it and even, you know, maybe offer some other types of related ancillary products to get people.

Keep people’s eyes on some of your product listings there. And then, you know, I guess as time goes on, as you’re starting to sell more and more, you can focus on doing what you can to, to optimize the sales for your main products. Yeah. Definitely a kind of a little game. You got to play there, I guess. 

Mike: Yeah, completely.

It’s really a numbers game. When you think about it, the more traffic you get to your Amazon listing, the higher chance you have of converting, especially if you’ve got good imagery on your product. Good sales copy. And traffic doesn’t just need to come from Amazon. You can do a lot of traditional SDL aspects by bloggers.

Get your things to your Amazon page. Through blogs. That’s going to drive more traffic. You could run an advertising on Facebook, Google display, advertising, whatever it may be. And all of that stuff, traffic can help you possibly find that lower cost way to get that traffic to your listing versus writing.

Yeah. 

Arlen: Yeah, that is right. That is so true. I know another big category. Now these days is the, uh, YouTube reviews, I think is another huge thing where, you know, there’s a ton of YouTube reviewers, people that view Amazon products, where you could just send them your price. And there probably are, and Amazon affiliate, but they can review your product and give you an honest opinion about it and include the link.

In the, uh, you know, their description. I know that’s another huge way to, to try to get traffic in because people that are buying certain types of products. Do go on YouTube. They do, you know, they do a little bit of due diligence and research. I know for a while earlier this year, I was looking to get some wireless earbuds.

And, you know, as you probably know, this is like a millionaire, there’s a million of them on million on Amazon. So I didn’t know where to go. And so, yeah, I was looking a lot at YouTube videos, a lot of reviewers. Reviewing them. And, um, some of them are, you know, there’s a lot of guys out there. Definitely.

Yeah. I definitely want to team up with somebody. That’s going to give you an honest review. And then also somebody that has some credibility, that’s not just out there. We look at all of his reviews, officer’s reviews, or, you know, five star reviews of every product. He loves everything. You know, you gotta pick someone that looks at a product and is really honest with it.

And it’s not just a. Getting it out there just to try to drive traffic. So yeah, that’s, that’s definitely another, another big thing. Yeah. 

Mike: Social proof is huge product reviews on Amazon. There’s a lot of different ways to get social proof. And like I said, I mean, it really comes down to some of those off platform tricks or just traditional SEO getting more links to your page and hopefully you get more traffic.

Hopefully we’re good. Like a good product. 

Arlen: Right, for sure, because we get ready to wrap things up. I really wanted to get your opinion on, you know, kind of where you is. See the future of work retail. We talked a little bit about that at the beginning. As far as, as these brands transitioning from retail to selling online, really?

Where do you see it headed for these listeners out there that are selling online as well as via a brick and mortar establishment and, um, Oh, a lot of these businesses due to this COVID-19 many of these businesses have really, I think, reached a point where they’re they’re at a crossroads, whether they need to make a decision on, are they going to go all in, on the online area or are they just kind of jumped ship and shut things down?

Where do you see kind of retail going from this point on, 

Mike: they really have a choice. I mean, they need to go where the people are going. And I think we can see clearly see what people are going. If we just look at things that are even happening within the stock market. I mean, the price of Amazon, the price Shopify are all through the group.

Everyone believes in these online companies, you believe that’s where the direction they’re go. Even going back. As far as five years ago, when I was working at Sears. We were seeing the changes within the marketplace. A lot of these big box retailers like ACS, JC Penny’s a lot of them that are in trouble now.

They’re all realizing that their store footprint are too big and they’re too close together. They’re the foot traffic’s falling. And you know, a lot of malls themselves are just going 

Arlen: bankrupt 

Mike: because they can’t get anywhere. We can’t get any, they can’t get any foot chart. 

Arlen: Right. 

Mike: So that’s a huge problem.

Generally where I think I see retail going, at least on a brick and mortar side is we’re probably going to continue to see smaller footprint stores, probably more distributed. And I think that the big box stores apart from maybe like big stores, like target and Walmart, they’re probably going to be fine.

But source of that kind of reading didn’t have their own, their own offering. I mean, Sears was just a retailer. They weren’t manufacturing their own stuff. They were buying it from other people. They didn’t have anything that was unique or. People were really coming for it. I mean, everyone was going to shop there for appliances.

That was about it. I think a lot of those bigger footprint stores are gonna continue to close you shift online. I think you’ll probably see their main product lines pop up more in smaller footprint stores. And yeah, I mean, I think customers in general are just going to continue to shop online. It’s getting more and more convenient, shorter and shorter, like three times.

Yeah. I think once we get to the point where you can almost get any big one same day or in the same hour, I don’t see as many people going to stores. 

Arlen: Yeah. You’re so right about it. And I think it just comes down to just looking at the data and the facts that really speak to that. Where are people going?

And then online is definitely the way, way it is. And like you said, it’s, um, These days people’s lives, um, are probably more complex than ever. You’ve got to think about more responsibilities dealing with these city shutdowns and the school shut downs. A lot of parents have less and less time juggling activities with kids and how they’re going to get there.

Education. And if they have to teach them, you know, if they have to be at home with them learning. So a lot of people are just so busy. And so I think a little bit more conscious of their time. And so when you’re talking about, like you said, the, uh, getting to the point where you can get almost anything, same day delivery, that’s, that’s pretty tough to compete with.

When you’re talking about getting somebody physically into your store, somebody who has to drive 15, 20 minutes to get to your location park. You know, get out, go to your location and look around. We can get in and then drive home with the product. We’re talking a couple of hours just to do that, just to buy something basic.

And then when you’re talking about somebody just going online and maybe spending 15 scene 20 minutes to look around and then ordering it and then getting it that same day and just a few hours, maybe under eight hours. So that’s a tough thing to compete with. So yeah, like you said, it’s, um, It’s really the kind of the times.

And, uh, I think you, you really have to, if you don’t jump on board, I think, yeah. You’re definitely going to give a fine that’s really kind of no, no other another option 

Mike: there. Yeah, exactly. I mean, who even knows to continue to change with COVID-19. Populations are already eating a high density areas like New York city, other big cities, people are moving out of this right relationship become more distributed across the entire country.

That means even less people are going to be able to go into stores. So, I mean, yeah, it’s just hard to see a great future for brick and mortar art, having smaller corporate stores that are more distributed and people are able to get to. More easily, but it’s tough to see. It’s tough to imagine a big mall with a Sears and JC penny and Macy’s.

Arlen: Yeah. Yeah. The Macy’s has gone into the big mall and I think Sears is on its way and there’s only a few others that are kind of holding on, but yet it’s not going to be too much longer before they, they shut down as well. That’s awesome, Mike. Well, it’s been a pleasure talking to you and I, I really learned a lot and we kind of see that we’re at a unique period of time, year, and I think all of the business owners these days, if they don’t really realize it, now it’s a, they’re going to get left behind if they don’t get their kind of online piece.

In place and Amazon definitely is a great option as well, because it’s almost one of the first things people think about when you’re thinking about buying almost anything online. I think you think you probably think Amazon first or a lot of times, if it’s just kind of an average product, that’s not really specifically related to a, uh, a really name, well known brand.

You’re going to think about Amazon first and then if you can’t. Get the right price point or the right availability, then you look at other options. So I think I’m not the only one that has that mindset. So, uh, you know, we gotta get going with that. So, uh, yeah, what I, what I would like to do just to kind of switch things up a little bit and just to learn so our audience can learn a little bit more about you is why don’t you let us know one final fun fact that our audience may be interested to know about you.

Mike: Okay, well, uh, originally I’m from the Northeast and I grew up in Connecticut. I’m used to the cold winter. The weather is, you know, I always grew up winter sports doing summer sports out in the water. Well, that’s part of the reason I started my own business was that I was so sick and tired. I wanted to get somewhere warm.

So once we started this, we originally moved to South Carolina, Florida. And now that’s how I ended up here in Mexico because I get pretty consistent more on whether you’re around a different change of scenery from the whole New York area. And yeah, it’s just a whole different lifestyle. I really enjoyed 

Arlen: that.

Okay. That’s awesome. Yeah, I can definitely imagine it being fully a different lifestyle than New York, for sure. And I hear you about the weather. That’s exactly why I moved here, Florida. Lando area. And, um, you know, I lived in the Midwest for a while and I grew up in Chicago and then I lived in the DC, Maryland area for awhile.

If I don’t see another snowflake, the rest of my life, I’ll be fine once you, uh, once you go through that and you know, you’ll go all these snowstorms and you gotta shovel snow. It gets really old, quick. So, um, yeah. I don’t blame you for wanting to move to a warmer climate. Oh 

Mike: yeah. I don’t think it’s no here in Waterloo artists, 1993 or something.

So I’m pretty safe here. 

Arlen: Yeah, I think so. And I think I’m pretty, pretty safe here in Florida, even though. You know, we do get a little cool, some cold days in a winter, some cold snaps, but yeah, it’s nowhere near comparison to Chicago at all. Yeah. So I think we’re pretty good. Well, that’s awesome. Well, thank you Mike, for sharing that.

I appreciate that. And lastly, if our listeners would like to pick your brain anymore about Amazon, Amazon SEO or SEO in general. What would be the best way for them to get in contact with you? Sure. 

Mike: Well, if they want to reach out to a company or equity and have a conversation about Amazon and trying to grow more, you can find [email protected], or if you want to message me directly about any questions you have, you can always reach out to me by email at AMT advising 

Arlen: center.

Okay. Great. Well, thank you Mike, for sharing that. We appreciate it. And once again, thank you for joining us today on the eCommerce marketing podcast. Thank you so 

Mike: much for having me, Arlen, it’s been great talking to you about all this, and I really enjoyed our conversation. 

Arlen: Thanks a lot. Perfect. Thank you for listening to the eCommerce marketing podcast.

Podcast Guest Info

Mike Begg
Co-Founder AMZ Advisers