The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Manel Gomez, a meta ads specialist with extensive experience in scaling Facebook ads for eCommerce brands. Manel shares his journey into the world of eCommerce advertising, detailing how he transitioned from economics to marketing and eventually specialized in Facebook ads. He discusses innovative strategies such as manual overbidding and intraday scaling, which have proven effective in maximizing ad spend and driving sales during peak times. Manel emphasizes the importance of understanding Facebook’s auction system and how to leverage it for competitive advantage.
Key Episode Takeaways:
- Manel Gomez has a track record of over 25 million in profitable ad spend.
- He transitioned from economics to marketing, focusing on Facebook advertising.
- Manual overbidding allows advertisers to dominate the auction by bidding higher than competitors.
- The estimated action rate and ad quality are crucial in Facebook’s auction system.
- Intraday scaling can significantly increase sales during peak buying times.
- Understanding consumer behavior patterns can optimize ad spend effectively.
- Facebook ads require constant monitoring and adjustment for best results.
- Meetups and networking can lead to valuable mentorship opportunities.
- The importance of creative ad content and copywriting in successful campaigns.
- There is still an opportunity for advertisers to utilize manual overbidding as few are aware of it.
For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/@ecommercemarketingpodcast
Twitter: https://x.com/emarketpodcast
Facebook: https://www.facebook.com/ecommercemarktingpodcast
Instagram: https://www.instagram.com/emarketingpodcast/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
Manel Gomez is a Meta Ads specialist for eCommerce brands, with over $25 million in profitable ad spend under his belt. Currently managing $300,000 to $500,000 in monthly ad spend across the US and Central Europe, he brings insider-level knowledge through his frequent visits to Meta’s European HQ. A regular speaker at top-tier conferences like Affiliate World Europe and Ads Accelerator Mastermind, Manel is known for cutting-edge tactics in Facebook Ads strategy and scaling.
In this episode, Manel unpacks the strategy of hyperscaling Facebook Ads through manual over-bidding—a rare yet powerful tactic that allows advertisers to dominate auction placements while maintaining low acquisition costs. He also dives deep into intraday scaling, where ad budgets are adjusted by the hour to align with peak buying patterns, including time-of-day, day-of-week, and even pay cycles. Manel shares how he combines data analysis with strategic scaling to drive massive Black Friday revenue, and previews the future of Meta advertising with AI-driven creative and in-platform checkout.
Key Topics Discussed
- Manel’s path from university economics to mastering Facebook Ads via early Meetup events
- The strategy behind manual over-bidding and how it outperforms traditional scaling
- Case study: Scaling a campaign to €2M in revenue with aggressive auction tactics
- Intraday scaling: Spending more when buyer intent peaks
- Using Shopify data to find optimal scaling hours and days
- Applying pay-cycle trends to budget allocation
- The expected rise of AI-generated creatives within Meta
- The shift toward in-platform checkout and its implications
- Future trends and how advertisers should prepare
Time Stamps
[00:01] – Meet Manel Gomez and his background in Meta Ads
[01:50] – Early inspiration from trading and university meetups
[05:47] – How manual over-bidding works and why it’s effective
[11:00] – Intraday scaling: maximizing ad spend by the hour
[13:26] – Patterns based on paydays and weekly Shopify data
[17:00] – Combining patterns for risk-adjusted scaling
[22:00] – Future of Meta Ads: AI, in-platform checkout, and integrations
[28:00] – Fun Fact: Manel’s love for shooting sports
[30:00] – Where to follow Manel and learn more
Guest Contact Information
Instagram: @manel.gomez
YouTube: Search “Manel Gomez Facebook Ads” for tutorials and insights
