The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with David Milstein, co-founder of SellCord, about the evolving landscape of Walmart’s e-commerce platform. David shares his journey from IT to e-commerce, the advantages of Walmart’s fulfillment services, and how sellers can effectively advertise on the platform. The conversation also covers the differences between Walmart and Amazon in terms of seller experience, common mistakes to avoid, and future trends in Walmart’s advertising strategies.
Key Episode Takeaways:
- Walmart is rapidly growing as a competitive marketplace.
- Having a strong tech foundation is crucial for e-commerce success.
- Walmart’s fulfillment services leverage their extensive infrastructure.
- Walmart’s advertising options are similar to Amazon’s but with unique features.
- Sellers should optimize their listings specifically for Walmart.
- Walmart actively seeks to support and retain sellers.
- Lower competition on Walmart can lead to more profitable sales.
- Proper categorization and attribute filling are essential for ranking.
- Walmart is investing heavily in technology and partnerships.
- Sellers should view Walmart as a secondary but important marketplace.
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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David Milstein is the co-founder of SellCord, the largest Walmart marketplace agency, where he helps brands expand their reach and diversify revenue through Walmart.com. With a background in IT and systems implementation, David brings a unique tech-first perspective to the world of eCommerce. Having built internal systems that support thousands of SKUs and hundreds of seller accounts, he’s become a leading expert in leveraging Walmart’s rapidly evolving infrastructure and advertising tools.
In this episode, David explains why Walmart should no longer be seen as an “other” marketplace. He walks through what makes Walmart’s ecosystem different from Amazon’s, the key advertising tactics that drive results, and the unique technical advantages Walmart offers to sellers. David also shares proven strategies to get started—and succeed—on the platform, along with common mistakes to avoid. If you’re looking to reduce ad costs, boost margins, and gain early-mover advantage, this episode is packed with insights.
Key Topics Discussed
- Why Walmart’s WFS (Walmart Fulfillment Services) is a game-changer for eCommerce sellers
- Key differences between Walmart and Amazon from a backend and seller support standpoint
- Breakdown of Walmart’s ad products: sponsored products, brand amplifier, video, and display
- Why Walmart ad CPCs are lower—and how to take advantage of them
- How Walmart’s product type and attributes influence your organic ranking
- The importance of optimizing listings specifically for Walmart (and not copying from Amazon)
- Why Walmart titles should be different from Amazon’s for SEO and Google visibility
- Tactical tips for launching successful Walmart ad campaigns and listing optimizations
- Common mistakes sellers make on Walmart—and how to fix them
- Why Walmart’s perception is changing and why brands should treat it as their #2 channel
Time Stamps
[00:02] – Meet David Milstein and the story behind SellCord
[01:54] – How COVID and resistance bands sparked Walmart sales growth
[05:42] – Walmart Fulfillment Services (WFS) vs. Amazon FBA
[08:40] – Overview of Walmart’s ad ecosystem and types
[12:40] – Walmart’s seller support vs. Amazon’s ecosystem
[16:01] – Getting started: listing setup, categorization, and ad strategy
[17:53] – Why accurate attributes are essential for ranking
[18:22] – Walmart tools for keyword research and campaign setup
[19:33] – Listing title tips: Why Walmart SEO needs a unique approach
[21:44] – The future of Walmart eCommerce and how it’s evolving
[23:33] – Changing perceptions: Walmart’s premium product push
[24:26] – Why Walmart should be your secondary marketplace—not just an “other”
[26:56] – Fun fact: All three SellCord co-founders had baby daughters in the same year
[27:57] – Where to learn more and connect with David
Guest Contact Information
- Website: sellcord.com
- LinkedIn: SellCord on LinkedIn
- Offer: David is open to connecting and shares regular updates and tips on all things Walmart eCommerce.
