The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Daniella Boltzmann, founder of MindfulGoods.co, who shares her expertise in Amazon optimization. Daniella discusses her journey in marketing, the importance of focusing on specific services, and introduces her three-step ‘Buy Now’ method designed to help brands triple their sales on Amazon. She emphasizes the significance of effective product listings, high-quality imagery, and understanding customer needs. The conversation also covers common pitfalls brands face when optimizing their Amazon listings and highlights real-world success stories from brands that have implemented her strategies.
Key Episode Takeaways:
- Daniella Boltzmann is a leading expert in Amazon optimization.
- The ‘Buy Now’ method consists of three key steps: getting found, getting clicked, and converting sales.
- Brands often struggle with converting traffic into sales despite driving significant traffic.
- High-quality images are crucial for capturing customer attention on Amazon.
- AI can be effectively used to create product images, but quality must be maintained.
- Many brands mistakenly copy their Shopify listings directly to Amazon, which can lead to poor performance.
- Understanding customer questions is essential for effective product imagery.
- Successful brands often see significant sales increases after optimizing their listings.
- It’s important to focus on quality over budget when creating product images.
- Learning to sell on Amazon can be done through simple reselling strategies.
For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Daniela Bolzmann is the Founder of MindfulGoods.co, a go-to creative studio for Amazon brands focused on high-converting product listings. With nearly two decades in marketing and ecommerce—and as a featured speaker at Amazon Accelerate 2024—Daniela has helped hundreds of DTC-style brands increase their Amazon sales through creative content that converts. Her agency specializes in optimizing Amazon listings through a strategic mix of SEO, data-driven visuals, and persuasive storytelling.
In this episode, Daniela breaks down her Buy Now Method, a simple three-step framework that’s helped brands increase sales by up to 2,500%. She shares real-world case studies, actionable tips, and how AI is transforming catalog creation for large and small sellers alike. Whether you’re new to Amazon or looking to scale smarter, this conversation is packed with tactical advice to help you optimize your product pages, boost conversions, and stand out in a competitive marketplace.
Key Topics Discussed
- Why Daniela shifted from full-service Amazon work to content-only specialization
- The 3-step Buy Now Method: Get Found → Get Clicked → Get Bought
- How to identify and test your highest-performing main image
- Tools for image optimization and keyword integration (Data Dive, IntelliV, PickFu)
- Smart use of AI and human touch in image creation at scale
- Common mistakes brands make when importing Shopify listings to Amazon
- Real-world case studies with massive ROI—including 2,500% sales growth
- Why creative quality should evolve with your brand’s growth stage
- How large catalogs can now be optimized quickly with AI-driven design workflows
Time Stamps
[00:02] – Introduction to Daniela and how she started Mindful Goods
[01:34] – Leaving full-service behind and niching into Amazon content
[06:23] – Breakdown of the 3-step Buy Now Method
[08:36] – Why image order and function matter for conversion
[10:49] – The importance of category-specific image strategy and testing
[13:06] – AI-generated imagery: what works, what doesn’t
[15:52] – Scaling creative for large catalogs using AI and human QA
[19:15] – Case Study: Mamaloo’s kid-focused product refresh + 100% sales growth
[22:43] – Case Study: Feel Good Foods’ 2,500% increase post-refresh
[24:08] – Critical errors brands make when copying Shopify to Amazon
[26:41] – When to reinvest in creative and how to step ladder improvement
[28:30] – Even large teams need help navigating Amazon optimization
[31:24] – Fun Fact: Daniela’s French bulldog is named Piggy Smalls
[31:59] – Where to find Daniela and get a mini audit of your listing
Guest Contact Information
- Website: mindfulgoods.co
- Free Resource: Buy Now Method Checklist (available on homepage)
- Offer: Mini Audit – Personalized Amazon listing review via Loom video
