In this special “Ask Me Anything” episode of the eCommerce Marketing Podcast, host Arlen Robinson answers listener questions about scaling an eCommerce business, increasing customer retention, optimizing paid ads, and mastering SEO. If you’re looking to improve your online store’s marketing strategy, this episode is packed with actionable insights to help you grow.

Key Topics Discussed:

• Scaling with Paid Ads: How to know when your store is ready and avoid costly mistakes.
• Customer Retention Strategies: Email marketing, loyalty programs, and personalized recommendations.
• Fixing Facebook Ads Performance: Key optimizations to increase ad effectiveness.
• Email Marketing Without Annoying Customers: Segmentation, personalization, and adding value.
• Starting an eCommerce Business with $5,000: Where to invest first for maximum ROI.

Time Stamps:

• [00:01] – Introduction to the Ask Me Anything episode
• [01:20] – How to know if your Shopify store is ready to scale with paid ads
• [04:45] – Biggest mistakes to avoid when launching paid ad campaigns
• [07:10] – Best strategies for increasing repeat customers
• [10:30] – Why email marketing is still a powerful retention tool
• [13:20] – How a loyalty program can increase repeat purchases by 30 percent
• [16:05] – Common Facebook ad mistakes and how to fix them
• [19:30] – How to leverage email marketing without annoying customers
• [22:40] – High-impact strategies for starting an eCommerce business with $5,000
• [27:15] – Final thoughts and how to submit questions for future AMA episodes