The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
How to Use Instagram Brand Ambassadors to Create a Killer eCommerce Marketing Campaign
byArlen Robinson
Marketing Strategies Revealed in this Episode:
How to get Instagram brand ambassadors
How to use Adwords to sell eCommerce products
Email marketing automation & SEO optimization
Show Notes
How Kimera Koffee uses adwords
Welcome back to the Ecommerce Marketing Podcast. Today’s guests are Theo and Frankie from Kimera Koffee, which was started as a vision by a few friends living in the Dominican Republic looking for a way to make a difference in people’s lives. They decided to combine their country’s artisan, high-altitude coffee with powerful vitamins proven to boost cognitive function. Now, after two years, Kimera has grown into a lifestyle company producing all types of healthy food and supplements, from coffee to raw cacao powder to their up and coming coconut oil and nut butter. On the podcast today they share their passion for their product as well as how they use marketing to boost their sales.
What you will learn in this episode:
The story of how and why Theo and Frankie started Kimera Koffee
The value of education and testing in getting good ingredients and the right combination of coffee and nutropics
Why Theo and Frankie started with Squarespace but eventually moved to Shopify
The top Shopify apps they recommend to run your ecommerce business
How Theo and Frankie offer constant value to their customers in the weekly email marketing newsletter
The power of treating ‘subscribe and save’ customers like VIPs
Why Theo and Frankie outsource the implementation but take care of their content creation themselves
What they look for when choosing brand ambassadors to collaborate with
The importance of high quality social media images and content
How collaborating with other similar companies can be a great opportunity
Why you have to be true to your brand story and reflect that in your marketing
Brain Quick Vitamins by Tim FerrisMailchimp appBold appSquarespace to Shopify Importer app
Opt In Mentioned
Remember, if you want the discounts mentioned, go to www.getOSI.com/discount or text OSI to 33 444
eCommerce Marketing Podcast
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
How to Use Instagram Brand Ambassadors to Create a Killer eCommerce Marketing Campaign