How to Use Email Marketing to Drive and Grow eCommerce Sales Predictably – with Dylan Kelley

Show Notes

How to Put Your ecommerce Email Marketing on Autopilot

Welcome back to the Ecommerce Marketing Podcast. Today’s guest is Dylan Kelley. Dylan is the founder of WaveBreak, where he helps ecommerce stores drive and grow sales with email marketing. In a world where Facebook ads are getting more expensive, Instagram’s new update has made organic growth impossible and Google changes their algorithms every other week, what has survived the last few decades is email. It’s 40 times more effective than acquiring customers through Facebook and it has the highest return on investment than any other marketing channel. Dylan helps ecommerce sellers develop a system that gives customers the right message at the right time which can increase sales by up to 20%. On the podcast today he explains how to put your email marketing on autopilot and why it’s the most profitable and powerful way to grow your ecommerce business.

What you will learn in this episode:

  • How Dylan got into email marketing and why he started Wavebreak
  • Why email marketing is important, successful and efficient at driving growth and sales
  • The difference between email marketing and automation
  • How to set up email automation for business
  • What automated email sequences you should be setting up, including the top three sequences Dylan recommends
  • The power of email sequences in rescuing 10-50% of your abandoned carts
  • The framework Dylan uses for customer re-engagement sequences
  • The easiest way to turn your repeat customers into your biggest spenders
  • Mistakes to avoid when setting up these automated email sequences

Where to find more from Dylan:

You can get in touch with Dylan at [email protected] and don’t forget to grab his checklist at http://www.wavebreak.co/osi

Resources mentioned:

KlaviyoMailchimpHubspotActive CampaignCampaign Manager

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