Marketing Experts Reveal Top Strategies
To Grow Your Store

Hosted by Robert Kilonzo

OSI Affiliate Software

Why It’s Important to Diversify Your Digital Marketing – with Allen Chiang

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Allen Chiang is the owner of RetroRadioFarm.com. Retro Radio Farm is an online store dedicated to collectors and aficionados of antique radios. Allen is an electrical engineer and he has been a professional in the IT industry for over 20 years.

Marketing Strategies Revealed in this Episode:

  • How to find your diversified marketing approach
  • How to search for more efficient and cost effective advertising
  • How to maximize conversions and increase ROI
  • How to use free PR to get customers

 

Why It's Important to Diversify Your Digital Marketing

Episode
42

How to Overcome the Perfect Product Syndrome – with Karen Gwartzman and Neil Gwartzman

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Karen Gwartzman and Neil Gwartzman are the creators of Private Label University. At the Private Label University, they uncover the hidden secrets of product sourcing, manufacturing, importing and sales—both for online and retail store shelves. They are sourcing and importing specialists who empower entrepreneurs around the world to live with no regrets.

Marketing Strategies Revealed in this Episode:

  • How to overcome the Perfect Product Syndrome
  • How to know you’ve found the perfect product to sell online
  • Private labeling secrets

 

How to Overcome the Perfect Product Syndrome

Episode
41

How to Use Content Marketing For Killer Results – with Lee McAlilly

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Lee McAlilly is the Founder of Original Fuzz. Original Fuzz makes inspired gear for creative pioneers. Whether that's a guitar strap made with handwoven Peruvian textiles, or a bag that makes your travels a little lighter, they do their damn best to make products with integrity and help you with your journey. Everything is made in their studio in Nashville, TN.

Marketing Strategies Revealed in this Episode:

  • How creating a magazine helps Original Fuzz engage their audience
  • How to promote blog posts to get a higher reach
  • Where to promote your blog posts
  • Content marketing tools and advanced content marketing strategies

 

How to Use Content Marketing For Killer Results

Episode
40

How to Tell Your Brand’s Story and Attract Customers – with Susie Shaughnessy

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Susie Shaughnessy is the Owner and Designer of Crawford Denim and Vintage. Her focus after years of designing for iconic, American denim companies that were manufacturing overseas, was to return to USA made manufacturing. She learned the trade from local artisans and felt that there was a bigger need for the country to be self-sustaining.

Marketing Strategies Revealed in this Episode:

  • How to use Instagram to tell your brand’s story
  • How to create content with partners
  • How to cross-promote products with partners
  • How to engage followers in social media

eCommerce Marketing Tricks:

Download our eCommerce Marketing Guide to learn the most effective eCommerce Marketing tactics that will increase conversions and website traffic.

 

How to Tell Your Brand's Story and Attract Customers

Episode
39

How to Find the Best Suppliers in China – with Peter Zapf

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Peter Zapf is the Chief Information Officer of Global Sources. Global Sources is a Hong Kong-based B2B media company facilitating trade between China and the world. Mr. Zapf began his career in software project management with the United States Air Force. He then joined Global Sources in Phoenix, Arizona, working on the development, sales and marketing of the company's early software and eCommerce products.

Marketing Strategies Revealed in this Episode:

  • Finding China suppliers
  • Negotiating with suppliers
  • How to minimize commercial disputes, specially about quality
  • Managing supply chain costs (and profitability)

eCommerce Marketing Tricks:

Download our eCommerce Marketing Guide to learn the most effective eCommerce Marketing tactics that will increase conversions and website traffic.

 

How to Find the Best Suppliers in China

Episode
38

Drive Tremendous Website Traffic with These 6 Emails – with Andrew Bialecki

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Andrew Bialecki is a founder at Klaviyo. Klaviyo has built database technology to make 1:1 personalized email easy for eCommerce businesses. In this episode, we'll be talking about 6 Email Programs you should be sending.

Marketing Strategies Revealed in this Episode:

  • How to use personalized emails
  • How to segment and target your customers
  • The 6 emails you should be sending to grow your eCommerce business

eCommerce Marketing Tricks:

Download our eCommerce Marketing Guide to learn the most effective eCommerce Marketing tactics that will increase conversions and website traffic.

 

6 Email Programs You Should Be Sending

Episode
37

How to Build, Manage & Optimize Your eCommerce Sales Funnel – with Budi Voogt

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Budi runs Heroic, a record label group and management agency, with the goal of empowering creators. He shares his insights on marketing, the industry and copyright on his blog.

Marketing Strategies Revealed in this Episode:

  • The most effective online sales funnel for an eCommerce business
  • The steps do you need to take to build your funnel
  • The best tools to use for building funnels

eCommerce Marketing Tricks:

Download our eCommerce Marketing Guide to learn the most effective eCommerce Marketing tactics that will increase conversions and website traffic.

 

How to Build, Manage & Optimize Your eCommerce Sales Funnel

Episode
36

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