Marketing Experts Reveal Top Strategies
To Grow Your Store

Hosted by Robert Kilonzo

OSI Affiliate Software

How to Advertise Your eCommerce Business on Facebook and Instagram – with Andrew Foxwell

ecommerce-marketing-podcast-AF
Andrew is the co-founder of Foxwell Digital, a social media advisory firm based in Madison. He collaborates and consults with Wisconsin Brewing Company, Fortune 500 companies, eCommerce entrepreneurs, and local startups on Facebook and Instagram advertising, online fundraising, and digital marketing strategies. He has been advertising since the start on Facebook and has spent over $100MM through the platform.

Marketing Strategies Revealed in this Episode:

  • How to build Facebook advertising for eCommerce
  • How to build Instagram advertising for eCommerce
  • The perfect ingredients for eCommerce advertising

Facebook & Instagram Advertising for eCommerce Businesses

Show Notes

Facebook and Instagram advertising for ecommerce stores

Welcome back to the Ecommerce Marketing Podcast. Today’s guest is Andrew Foxwell. Andrew is the co-founder of Foxwell Digital, a social media advisory firm based in Madison. He collaborates and consults with Wisconsin Brewing Company, Fortune 500 companies, ecommerce entrepreneurs and local startups and he advises them on Facebook and Instagram advertising, online fundraising and digital marketing strategies. He has been advertising since the start on Facebook and he has spent over $100 Million through the platform. In this episode, Andrew shares the common mistakes to avoid when running ad campaigns on Facebook and Instagram as well as why you need to optimize for mobile if you want your ecommerce sales to grow.

What you will learn in this episode:

  • The fundamentals of a successful ad campaign
  • The importance of having the Facebook pixel on your website and how you can use that to grow sales
  • The elements of creative that people should be paying attention to
  • Why lifestyle photos of your product are just not what they used to be
  • How a pre-existing audience or customer list makes ecommerce a lot easier
  • The minimum your website conversion rates need to be to have success
  • The power of optimizing your site and cart for mobile
  • Common mistakes to avoid when running ad campaigns on Facebook and Instagram
  • The importance of having clear goals and the correct tracking when doing ad campaigns
  • Why you need to understand how to use the Facebook Power Editor the right way
  • Andrew’s advice to help you get started

Where to find more from Andrew:

You can find Andrew at www.foxwelldigital.com and see their testimonials at foxwelldigital.com/cred, email him at Andrew@foxwelldigital.com or connect on Twitter @andrewfoxwell

Resources mentioned:

Mandalay Bay
Bombas
John Loomer Digital hhttps://www.jonloomer.com/
Ad Espresso https://adespresso.com/
Flixel

Opt In Mentioned

Remember, if you want the 6-month Guide to Marketing Your eCommerce Store mentioned, go to www.getOSI.com/guide or text GETOSI to 33 444

 

Episode
60

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