Welcome to the Ecommerce Marketing podcast. Today’s guest is Krista Neher. She is the CEO of Boot Camp Digital and she’s a bestselling author. Krista has over ten years of branding and marketing experience. She’s worked with companies like Procter & Gamble, GE, Macy’s, Google, and the United States Senate, and she has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable, and the Associated Press.